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THE INFLUENCE OF SERVICE QUALITY, BRAND TRUST AND ADVERTISING ON PURCHASING DECISIONS FOR MAXIM TRANSPORTATION SERVICES IN BATAM CITY
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The aim of this research is to analyze the influence of service quality, brand trust and advertising on purchasing decisions for Maxim transportation services in Batam City. This research uses descriptive research with quantitative methods and the sample used is 385 respondents who have purchased Maxim transportation services. research This was analyzed using SPSS version 25 software. The partial test results from this research show that the independent variables, namely service quality, brand t...
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4 Sitasi
E-GOVERNMENT AND PUBLIC TRUST: EXAMINING THE IMPACT OF DIGITAL TRANSPARENCY ON CITIZEN ENGAGEMENT IN SOUTHEAST ASIA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
Digital transformation in the public sector through the implementation of e-government offers significant opportunities to enhance transparency and citizen engagement. This study analyzes the impact of digital transparency on public trust and citizen participation in Southeast Asia, focusing on Indonesia, Malaysia, and Thailand. A conceptual model was developed based on three main theories: Digital Transparency Theory, Institutional Trust Theory, and Digital Divide Theory. The research adopts a...
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1 Sitasi
The Attraction of Curug Layung in Bandung Regency Towards Tourist Arrival
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attract...
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Peran Media Sosial Sebagai Ekosistem Mikro dalam Mendukung Platform E-Learning Berbasis Komunitas: Kajian Literatur Sistematis
Abigail Virginia Christianti
; Christianti , Abigail Virginia
; Salsabila, Allysha Khansa
; Savara, Intan ditya Putri
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
The integration of social media into digital education has transformed how communities engage in collaborative learning. While social media platforms were initially designed for communication, they have evolved into micro-ecosystems that support community-based e-learning. This study conducts a Systematic Literature Review (SLR) to examine the role of social media as a micro-ecosystem in enhancing collaborative learning environments. Using the PRISMA protocol, 450 articles were initially identif...
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Function and Effectiveness of Knife Sharpness for Food Preparation
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Knife, knife is an important tool for cooks and even head chefs. There are various types and materials of knives, each knife has the same function but with different effectiveness for cutting certain ingredients. For example, 'Chef knife' This chef knife is most commonly used in the f&b world or at home, the second is 'Cleaver' cleaver or often called machete is most often used in China, and if in Indonesia it is most often used to cut poultry, and to chop various meats, the third is 'Bread...
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Analyzing Amethyst Crystal Stones at the Bandung Geology Museum
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Amethyst crystal is one type of rock that is widely studied in the field of geology, especially because of its beauty and interesting formation process. Amethyst is a variety of quartz mineral (SiO2) that is purple in color due to the presence of oxidized iron ions. As a mineral that is often used in jewelry, amethyst also has high economic value. The Geological Museum often displays amethyst crystals to provide more insight into the geological processes that occur beneath the earth's surface an...
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Implementation of Foreign Language Use in the Hospitality Department of STIEPAR Yapari Bandung
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
The use of foreign languages in the hospitality industry is very important considering the development of globalization and the increasing need for cross-country communication. This article aims to analyze the implementation of the use and assess the effectiveness of the use of foreign languages in the hospitality department of STIEPAR YAPARI Bandung so that challenges and obstacles in learning and application can be identified which will affect the skills and readiness of students in the Hospit...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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DINAMIKA KOMUNIKASI FOOD AND BEVERAGE SERVICE DAN KITCHEN DALAM MENINGKATKAN PELAYANAN HOTEL GRAND DIAMOND YOGYAKARTA
Mabha Jurnal
Vol 6
, No 1
(2025)
Food and Beverage Service dan Kitchen merupakan dua bagian dalam industri perhotelan yang saling berkaitan karena berpengaruh kuat terhadap kualitas pelayanan. Penelitian ini memiliki tujuan untuk memahami dinamika komunikasi yang terjadi antara Food and Beverage Service dan Kitchen di Hotel Grand Diamond Yogyakarta dalam upayanya untuk meningkatkan kualitas pelayanan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi langsung da...
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STRATEGI PENYIMPANAN BAHAN BAKU UNTUK MENJAGA KUALITAS PRODUK PASTRY DI THE ALANA HOTEL & CONVENTION CENTER SOLO
Ari Indriastuti, Wahyu
; Ari Indriastuti, Wahyu
; Sari, Tiara Puspita
; Sulistijo, Surjo
; Anandita, Arnes
Mabha Jurnal
Vol 6
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui tentang strategi penyimpanan bahan baku pada Pastry Section di The Alana Hotel Solo. Peneliti ingin membandingkan prosedur dalam penyimpanan bahan baku dengan Standar Operasional Prosedur (SOP) yang berlaku di The Alana Hotel Solo. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penyimpanan bahan baku pastry belum memenuhi standar. Selain itu, bahan-baha...
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