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KEBERLANJUTAN PENGGUNAAN EMAIL MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL UNTUK UMKM: Analisis Komparatif Tools Email Marketing Sederhana dan Terjangkau untuk UMKM
Email marketing remains a promising digital marketing strategy for small businesses, especially Micro, Small, and Medium Enterprises (MSMEs), due to its cost-effectiveness and measurable impact. This study aims to analyze the sustainability of email marketing adoption by MSMEs by comparing several popular and beginner-friendly tools. Using a descriptive qualitative approach, this article presents a comparative analysis of features, ease of use, and pricing from selected tools such as MailerLite,...
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Analisis Implementasi Etika Bisnis Terhadap Kinerja Perusahaan PT Goto Gojek Tokopedia Tbk
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Business ethics form the moral foundation that guides corporate operations and stakeholder interactions, fostering trust, strengthening relationships, and promoting long-term business sustainability. In the digital industry, the application of business ethics has become increasingly critical due to the complexity of interactions among companies, partners, and customers. PT GoTo Gojek Tokopedia Tbk, established through the 2021 merger of Gojek and Tokopedia, faces substantial challenges in uphold...
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Menigkatkan Nilai Ekonomi: Edukasi Pemanfaatan Limbah Kerang Menjadi Kerajinan Tangan
Hidayat, Nurul
; Kasmin, Ichelia
; Mayorah, Elsa
; Muhti, Fahrul Ilham
; Seda, Fansiskus
; Thong, Hansen
; Naila, Juwita
; Peren, Uliperdi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
Community Service activities are a real form of students' social concern for their surroundings. This activity was carried out in Kampung Enam with the aim of sharing knowledge and skills with the community and students about how to turn seashell waste into handmade crafts that can be sold. We used a face-to-face approach through socialization and training, one of which was making wall decorations in the shape of flowers. Besides involving the local people, students also took part in this activi...
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Explainable Bayesian Network Recommender for Personalized University Program Selection
Journal of Computing Theories and Applications
Vol 3
, No 1
(2025)
In a context where students face increasingly complex academic choices, this work proposes a recommendation system based on Bayesian networks to guide new baccalaureate holders in their university choices. Using a dataset containing variables such as secondary school section, gender, type of school, percentage obtained, age, and first-year honors, we have constructed a probabilistic model capturing the dependencies between these characteristics and the option chosen. The data is collected at the...
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3 Sitasi
Asesmen Pembelajaran pada Buku Panduan Guru dan Buku Siswa Mata Pelajaran Sejarah Kurikulum Merdeka
Keraton: Journal of History Education and Culture
Vol 7
, No 1
(2025)
Learning assessments are carried out to interpret various kinds of information about student learning processes and outcomes. It is important to carry out assessments to see the extent of the success of learning. This research aims to reveal 1) How learning is assessed in the Teacher's Guidebook and Student's Book for history subjects in the Merdeka Curriculum. 2) What are the advantages and disadvantages of learning assessment in the Teacher's Handbook and Student's Book for history subjects in...
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Pemberdayaan Pasar Tradisional sebagai Branding Budaya dan Destinasi Pariwisata Internasional: Laporan Keterlibatan Masyarakat di Pasar Seni, Kuala Lumpur
Jurnal Suara Pengabdian 45
Vol 4
, No 2
(2025)
Pasar tradisional memainkan peran penting dalam memperkuat identitas budaya dan meningkatkan daya tarik pariwisata internasional. Pasar Seni di Kuala Lumpur adalah contoh utama dari keberhasilan transformasi pasar tradisional menjadi tujuan wisata budaya. Inisiatif community engagement ini merupakan kolaborasi antara Universitas 17 Agustus 1945 (UNTAG) Semarang dan Universiti Tunku Abdul Rahman (UTAR) Malaysia, yang bertujuan untuk meningkatkan pemahaman pemangku kepentingan tentang strategi bra...
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Development of Diagnostic Tests to Identify Students' Problem-Solving Difficulties in Static Fluid Material
Jurnal Penelitian Pembelajaran Fisika
Vol 16
, No 2
(2025)
The availability of diagnostic instruments specifically designed to identify students' difficulties in solving problems related to static fluids is still limited, even though this material often leads to misconceptions and conceptual difficulties. This article aims to present the results of the development of a diagnostic test instrument to identify students' problem-solving difficulties in the static fluid material. This study employs the R&D (Research and Development) method using the ADDI...
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Kinetic and Equilibrium Study of Synthetic Dye Adsorption Using Alkali-Activated Scallop Shells as Sustainable Adsorbents
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
Scallop shells are abundant in Indonesia, particularly along the northern coast of Java Island in Pekalongan Regency. These shells serve as natural adsorbents for removing synthetic textile dyes from aqueous solutions due to their high mineral content, especially calcium carbonate. Adsorption experiments were conducted to evaluate the potential of scallop shells as adsorbents for removing vat dye solutions. Adsorption kinetics were analyzed using pseudo-first-order and pseudo-second-order models...
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Strategi Konseptual Dalam Manajemen Aktivitas Personalia Pada Perusahaan Agen Pelayaran Peti Kemas
Mawardi, Kholid
; Negara, Gembong Satria
; Guritno, Suryo
; Yulianto, Yulianto
; Santoso, Wahyudi
; Emha, Faresh
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
The authors of the article have chosen a company acting as an agent for a container shipping line because the company seeks to decrease its service failures and reduce the chaotic nature of its activities by systematizing them from a scientific point of view and refining its operations at the managerial level. Employees of the company are responsible for activities such as a search for customers, price offers, contacting clients, the conclusion of contracts, coordination of cargo transportation,...
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Inovasi Berkelanjutan dalam Agribisnis: Kajian Literatur tentang Model Kewirausahaan Hijau
Mediagro: journal of agricultural sciences
Vol 21
, No 1
(2025)
Sustainable innovation in the agribusiness sector plays a crucial role in enhancing productivity, improving energy efficiency, and ensuring environmental sustainability. This article provides an in-depth discussion on the green entrepreneurship model, the factors that support or hinder the implementation of green innovations, and the role of digital technology in accelerating the transformation of the agribusiness sector. The research method employed in this study is a systematic literature revi...
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