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Pengaruh Citra Merek, Promosi, dan Harga Terhadap Kepuasan Konsumen (Studi pada Konsumen Sneakers Adidas Mahasiswa Universitas Budi Luhur Angkatan 2021 di Jakarta)
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study aims to determine the effect of brand image, promotion, and price on consumer satisfaction of Adidas sneakers, the method used is quantitative. The data source used in this study is Mahasiwa Budi Luhur Batch 2021. The sample of this study used a non-probability sampling technique with a random sample random sampling method with the Slovin formula and obtained 116 respondents. The results of this study indicate that Brand Image, has a negative and insignificant effect on Customer Satis...
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Analisis perbandingan machine learning untuk prediksi kelayakan kredit perbankan pada Bank BRI Tegal
IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Vol 4
, No 1
(2025)
Predicting credit worthiness is an important step for banks to reduce the risk of bad credit. This research compares the performance of four classification algorithms, namely SVM, Naïve Bayes, Random Forest and Decision Tree using simulated datasets. The results obtained on the metrics of accuracy, precision, recall, F1 score, and AUC-ROC, show that Decision Tree has the best performance with 42.5% accuracy, 48.3% precision, 47.5% recall, 47.5% F1 score, and AUC 0.60, indicating its ability to i...
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Strengthening Rural Communities with Smart Village Approaches: A Case Study of Teratak Village
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 1
(2025)
A smart village is a modern development effort to overcome problems. A bright town is a principle that includes concept development and technology implementation. This principle helps villages overcome issues that occur in villages, such as environmental problems, sanitation, environmental pollution, infrastructure, technological backwardness, and others. For this reason, this final report discusses the implementation of smart villages in Teratak Village, Muara Kaman District, Kutai Kartanegara...
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Peran Dynamic Capability Dan Sumber Daya Manusia Dalam Menghadapi Perubahan Pasar Di Dunia Fashion : Studi Pada Candy Lady Store
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Vol 3
, No 1
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh dynamic capability dan pengelolaan sumber daya manusia (SDM) terhadap kinerja perusahaan, dengan studi kasus pada Candy Lady Store. Penelitian menggunakan metode kuantitatif dengan desain deskriptif dan analisis regresi linear berganda. Data dikumpulkan melalui kuesioner dan wawancara terhadap 30 responden. Hasil penelitian menunjukkan bahwa dynamic capability dan pengelolaan SDM memiliki pengaruh signifikan terhadap kinerja perusahaan. Dynami...
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1 Sitasi
Pengaruh Buah Bit terhadap Peningkatan Kadar Hemoglobin pada Ibu Hamil
Vol 16
, No 01
(2025)
Ibu hamil mengalami perubahan fisiologis selama kehamilan, salah satunya adalah perubahan kadar hemoglobin akibat proses hemodilusi. Proses hemodilusi (pengenceran darah) yang dimulai pada minggu ke 10 dan mencapai puncak pada 32-36 minggu. Bit yang dikenal dengan nama kar bit atau bit merah mengandung 42 miligram kalori, 1,6 gram protein, 0,1 gram lemak, 108 miligram asam folat, 27,0 miligram kalsium, 43 miligram fosfor, 23 miligram vitamin C, 9,6 miligram karbohidrat, dan 1,0 miligram zat bes...
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2 Sitasi
Peningkatan Media Belajar yang Menarik Melalui Aplikasi Quizz untuk Meningkatkan (Kekompakan, Kreatifitas, Berpikir Kritis) pada Siswa di Tingkat SD/MI
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 1
(2025)
The purpose of this research is to evaluate the effectiveness of using the Quiz application as an interactive learning medium to enhance cooperation, creativity, and critical thinking skills among fourth-grade elementary school students (SD/MI). The Classroom Action Research (CAR) method was employed to analyze the impact of digital quiz-based learning on students. The study was conducted over two cycles, which included planning, action, observation, and reflection. The results indicated that th...
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Pengaruh Peluang dan Tantangan Kopi Kenangan Terhadap Gaya Hidup Gen Z Dibandingkan dengan Kedai Kopi Lain di Kota Serang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 1
(2025)
The rapid growth of the coffee business in Indonesia, especially in the city of Serang, has led to very fierce competition among coffee entrepreneurs. This requires coffee business owners to have the right strategy to be able to compete effectively. This study aims to analyze the influence of opportunities and challenges faced by Kopi Kenangan on the lifestyle of Gen Z in Serang City compared to other coffee shops. This research was conducted using a qualitative method to explore the perception...
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Peran Manajemen SDM terhadap Kinerja Karyawan pada Perusahaan Konstruksi PT. Marisa Jaya Abadi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
The purpose of this study is to evaluate the role of human resource (HR) management in improving employee performance at PT Marisa Jaya Abadi, a construction company that faces various problems with HR management. This research is also motivated by the importance of HR quality to achieve company goals and project success, as well as the need to evaluate existing HR management policies and practices. This research utilizes an independent study approach which allows the researcher to expect that t...
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Implementasi Kurikulum Merdeka Sebagai Upaya Meminimalisir Krisis Sistem Pendidikan Indonesia
Iskandar, Sofyan
; Rosmana, Primanita Sholihah
; Nabilah, Khairun
; Pebriyanti, Paola
; Prayoga, Rizki
; Faqih, Abdillah
Jurnal Sinektik
Vol 7
, No 2
(2024)
In life there are always changes, including the world of education. The world education system in Indonesia has always experienced crises, one of which is in the face of the emergency condition of the COVID-19 pandemic which has had many impacts on changes in Indonesian education. To overcome the crisis in the education system in Indonesia, the Ministry of Education and Culture (Ministry of Education, Culture, Research and Technology) is making efforts to overcome the education crisis by designi...
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Manajemen Berbasis Sekolah Meningkatkan Otonomi dan Akuntabilitas
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2024)
This article discusses the concept of School-Based Management (SBM) as an education management approach implemented in Indonesian schools. MBS aims to encourage schools to be independent, active, transparent and accountable in improving the quality of education. This article explains how SBM facilitates schools to develop education quality improvement programs according to their needs through participatory and democratic decision-making. School autonomy in decision-making results in more effecti...
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