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ANALYSIS OF FACTORS THAT CREATE PURCHASE DECISIONS AT MYKAN CAFE BEKASI: ANALYSIS OF FACTORS THAT CREATE PURCHASE DECISIONS AT MYKAN CAFE BEKASI
International Journal of Management, Business and Social Sciences
Vol 3
, No 02
(2025)
This study is based on the decline in revenue experienced by Mykan Cafe during 2023 compared to the previous year, which indicates a decline in consumer purchasing decisions. In the context of increasingly competitive culinary business competition, it is important to understand the factors that influence purchasing decisions to formulate an effective marketing strategy. So, this study was conducted to examine the factors that influence purchasing decisions at Mykan Cafe Bekasi. With the determin...
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Molecular Identification of Color Variants of Procambarus clarkii Using the COI Gene for Taxonomic Validation
Bhagawati, Dian
; Husein Sastranegara, Muhammad
; Agus Nuryanto
; Anastasia Endang Pulungsari
; Elly Tuti Winarni
; Atang
; Hanan Hassan Alsheikh Mahmoud
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 2
(2025)
This study addresses taxonomic uncertainty surrounding color variants of Procambarus clarkii in aquaculture and conservation contexts. We investigated whether commercially significant color morphs represent distinct subspecies or phenotypic variations of a single species. Using the cytochrome c oxidase subunit I (COI) gene as a molecular marker, we analyzed four color morphs (blue, white, orange, and brown) from aquaculture facilities in Banyumas Regency. DNA extraction, PCR amplification, and s...
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The Effectiveness of Using Smartphone-Based Phyphox in Field Practice Tilt to Improve Students' Creative Thinking Skills
Rusdin, Muhammad Epi
; Prasetyo, Erwin
; Anwar, Zaina
; Pujianti Bejahida Donuata
; Nurfadilah
; Farizi, Zakaria Al
Jurnal Penelitian Pembelajaran Fisika
Vol 16
, No 2
(2025)
The use of technology is a solution to overcome problems in physics learning. This study aims to determine the effectiveness of using Smartphone-based Phyphox in improving students' creative thinking skills. The design used in this research is a nonequivalent pre-test and post-test control group design. This study used a purposive sampling technique to get two groups. The statistical analysis used was independent sample t-test. The results of the analysis showed that there was an effect of using...
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Implementation PBL Model Assisted by E-Module Based on Refutation Text to Overcome Student Misconceptions on Dynamic Electricity Topics
Jurnal Penelitian Pembelajaran Fisika
Vol 16
, No 2
(2025)
This research was conducted with the aim of addressing students' misconceptions in dynamic electricity topics through the application of the Problem Based Learning (PBL) model assisted by an e-module based on refutation text. The research design uses an experimental method, in the form of a pre-experimental design and a one-group pretest-posttest design, as well as the cluster random sampling technique. This research was conducted at SMP Negeri 2 Pontianak, with a research sample consisting of 3...
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Remediation of Student Errors in Solving Work and Energy Problems Using the Fast Feedback Method
Jurnal Penelitian Pembelajaran Fisika
Vol 16
, No 2
(2025)
The study aims to determine the effectiveness of the fast feedback method based on problem-solving according to Polya in remediating student errors in solving work and energy problems at SMP Negeri 4 Dedai. This study is in the form of a pre-experimental study with a one-group pre-test post-test design. The sample of this study consisted of 22 students from class VIII B, which was the experimental class. The data collection tool was a 5-item essay test validated (validity level of 3.6 in the mod...
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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 2
(2025)
This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing...
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PEMBANGUNAN SANTRIPRENEUR MELALUI PELATIHAN KETRAMPILAN KEWIRAUSAHAAN DI DESA MINOMARTANI SLEMAN
Jurnal Pengabdian Masyarakat Unwahas
Vol 10
, No 1
(2025)
Salah satu program pemerintah untuk mengembangkan kewirausahaanyaitu melalui program santripreuner. Program tersebut menuntut santrimasa kini tidak hanya mendalami ilmu agama tetapi juga mampuberwirausaha. Bentuk implementasi yang dilakukan untuk mendorongpenumbuhan wirausaha baru dilingkungan pondok pesantren yaitu melaluipendampingan ketrampilan kewirausahaan di Pondok pesantren NashiruthThulab yang terletak di Desa Minomartani Sleman. Terbatasnya sumberdaya guru dibidang kewirausahaan serta k...
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Sustainable Aquaculture: The Role of Probiotic Fortification In Enhancing Catfish Growth In Biofloc Aquaponics Technology
Dewi, Endah Rita Sulistya
; Mufidah, Ratna
; Rakhmawati, Reni
; Ulfah, Maria
; Khoiri, Nur
; Wijaya, Angelica Tricia
; Hudin, Noraine Salleh
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 2
(2025)
Catfish (Pangasius sp.) is a freshwater fish commodity that is widely cultivated in the Indonesian fisheries sector. The aim of this research was to determine the effect of fortification of liquid probiotics bioprisma and biogan on the protein and fat of catfish meat in the biofloc aquaponics technology. The catfish used in this study was 7-8 cm in size. The research was carried out using a completely randomized design (CRD) method with 3 treatments and 3 replications, the treatments were as fol...
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PELATIHAN PENINGKATAN KEAHLIHAN DESAIN GRAFIS UNTUK MENUNJANG SARANA KOMUNIKASI PADA YAYASAN MASJID AL-FATTAH SEMARANG
prabowo, dwi puji
; Bastian , Henry
; Hasyim, Noor
; Muqoddas, Ali
; Rifan, Arif
; Mustagfirin, Mustagfirin
; Adji, Nugroho
Jurnal Pengabdian Masyarakat Unwahas
Vol 10
, No 1
(2025)
Masjid merupakan lembaga pendidikan pertama di dunia Islam dan merupakancommunity center umat Islam. Yayasan Masjid Al Fattah merupakan lembaga yangmenjadi panitia pembangunan masjid Al Fattah. Masjid Al Fattah saat ini kesulitandalam membuat media komunikasi dan administrasi untuk kegiatan masjid, Sepertihal kegiatan hari-hari besar islam, membuat konten media promosi kegiatan masjid,dan lain sebagainya. Hal tersebut tentu saja karena kurangnya pengalaman takmirdan yayasan masjid terhadap desai...
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Enhancing Functional Foods with Plant Extracts: A Study on Gummy Candies Containing Sungkai Leaf Extract
Nurhasanah, Siti
; Muhaimin
; Pyopyash , Sverigenia Aprilia
; Zaida
; Pangawikan, Aldilla Din Pangawikan
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 2
(2025)
Gummy candy is a popular food product, but it is generally high in calories and low in functional content. Sungkai leaves (Peronema canescens Jack) are known to contain antioxidant compounds that have the potential to be developed as functional food ingredients. To overcome the high calorie content of gummy candy, this study developed a low-calorie gummy candy formulation with the addition of encapsulated sungkai leaf extract and a low-calorie sweetener. This study aims to determine the optimal...
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