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PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 3
, No 1
(2012)
The purpose of this research was to examine empirically the correlation between loyalty tosalesperson and loyalty to the store. The subjects of this research were 98 customer of Distro,taken from population using purposive sampling technique. Data analyze instrument used by thewriter is SPSS 17.Data analyze result shows that the research model has well appropriateness and all hypothesis ofthe study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to thestore are po...
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ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PERUSAHAAN PELANGGAN: Studi pada Pelanggan PT WAN HAI Ltd di Jawa Tengah
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 1
, No 1
(2010)
This study intent to search several variables’ effect which is probably able to rise loyalty and firm performance. The study used several customer of WAN HAI Ltd in Midle of Java as sample. Data analyze instrument used by the writer is AMOS 4.Data analyze result shows that the research model has well appropriateness andall hypothesis of the study are able to be evidenced. Summary said that satisfaction,reputation, price, are positively effected to loyalty, and loyalty are positively effected t...
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