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ANALISIS FAKTOR YANG MEMPENGARUHI PERSEPSI MAHASISWA TERHADAP PELUANG BISNIS DAN MINAT MENJADI ENTREPRENEUR
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 9
, No 1
(2018)
his paper aims to identify the factorthat influence the perception ofbusiness opportunities, and the latter’s influence onentrepreneurial intention.The research method was sensus with quantitative analysis approach. Themodel is tested on Totalwin College of Business students.Data was collectedwith questionnaires. By applying a structural equationmodel, we observedthat the perception of self abilities (self-efficacy) positively andsignificantlyaffects both the perception of opportunities and en...
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ANALISIS FAKTOR PEMBENTUK PERSEPSI TERHADAP KEWIRAUSAHAAN
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 6
, No 2
(2018)
This study sought to determine how students perceive entrepreneurshipas a career and whether they would want to pursue a careerinentrepreneurship upon completion of school. The study bore in mind thatfactors have the potential to influence the students’perception ofentrepreneurship and thus contribute in determining theirentrepreneurialintentions. As such learning Business Studies andhaving parentsin selfemployment was viewed as having prior exposure toentrepreneurship. Datafor this study was...
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FAKTOR – FAKTOR YANG MEMPENGARUHI NIAT BERWIRAUSAHA MAHASISWA
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 8
, No 2
(2017)
Socio-economic issues such as poverty, unemployment productive ageare a major challenge for Indonesia when entering the free market andglobal competition. As one of the leading Human Resources, college needs toknow the factors that influence students in entrepreneurship. Various factorsthat influence entrepreneurial intentions in students, especially the attitudeand contextual factors. Population is Economic Education Student in STIETotalwin Semarang. Data were analyzed using multiple linear reg...
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ANALISIS PENGARUH CITRA WIRAUSAHA DAN SIKAP TERHADAP WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 7
, No 2
(2016)
This study aims to investigate factors that influence entrepreneurialintentions of college students. The analysis model includes entrepreneurimage, and attitude. The research involves a sample of 96 students from 2faculties at STIE Totalwin Semarang by using anconvenience samplingtechnique. The results show a significant effect of the attitude, andentrepreneur image on the entrepreneurial intention of students. Likewise,this research also indicates the role of the contextual factors, such asacad...
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DETERMINAN SIKAP MAHASISWA TERHADAP PENDIDIKAN KEWIRAUSAHAAN
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 7
, No 1
(2016)
Entrepreneurship education was introduced into the schoolscurriculum with the aim of providing knowledge directed towardsdeveloping the students skills, and competences that will equip them to beinnovative, and to identify, create, and successfully manage business. Thisstudy is on the attitude of students towards entrepreneurial education inSTIE Totalwin Semarang. Questionnaire were the instrument used andsensus sampling technique was adopted. It was found out that, majorityof the respondents be...
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PERAN ORIENTASI KEWIRAUSAHAAN DALAM MENCIPTAKAN KINERJA BISNIS
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 2
(2014)
Entrepeneurship orientation has been acknowledged in literature andpractice as a vital element of economic and organizational growth, successand competitiveness and can be considered as a unique competitiveadvantage.The purpose of the paper is to provide a comprehensive analysis of the conceptof entrepeneurship orientation. Concluding, the paper suggests directions forfuture research.
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GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 1
(2014)
Nowadays people’s knowledge is getting bigger, so itmakesthe marketers have to develop their promotiontechnique becomes better for getting the increase numberof the consumers. At first, guerrilla marketing is used bysmall business because it need not a big fund but it is ableto produce a lot of products. In real life, to do a guerrillamarketing strategy needs higher cost. Otherwise, thereare a lot of big companies which is used guerrillamarketing strategy. When doing guerrilla, especially thes...
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DIMENSI CORPORATE ENTREPRENEURSHIP DAN PENGARUHNYA TERHADAP KINERJA PERUSAHAAN
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 4
, No 2
(2013)
This research examine the effects of corporate entrepeneurship onfirm performance.Corporate entrepreneurship includes dimensions,among others: innovation, risk taking, aggressiveness in competition,autonomy and proactivity. In the research indicated that corporateentrepeneurship has an influence on company performance.Summarysaid that corporate entrepeneurship is positively effected to firmperformance.
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PERAN INTRAPRENEURSHIP DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 4
, No 1
(2013)
Intrapreneurship has been acknowledged in literature and practice as a vital element of economic and organizational growth, success and competitiveness and can be considered as a unique competitive advantage. The purpose of the paper is to provide a comprehensive analysis of the concept of intrapreneurship. Concluding, the paper suggests directions for future research.
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PENGARUH DIMENSI KUALITAS PELAYANAN ORGANISASI TERHADAP KEPUASAN KONSUMEN
Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 3
, No 2
(2012)
Purpose of this study was to examine service quality toward student’s satisfaction.The population of this research is the student of STIE Totalwin Semarang. Theresult of this research indicates that service quality’s factor has a significantinfluence toward the student’s satisfaction.Keywords: service quality, satisfaction
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