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KOMUNIKASI PEMASARAN DALAM MENINGKATKAN LOYALITAS PELANGGAN (Study Kasus Di Progresif Digital Printing And Advertising Cabang Simo, Boyolali Dalam Tiga
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 27
(2015)
This study aims to determine the marketing communications conducted by progressive digitalprinting and advertising branch simo in increasing customer loyalty. In this study, using thetheory of Kotler's marketing communications and customer loyalty theory of Buchari Alma. Themethod used in this research is descriptive qualitative. The technique of collecting data usinginterviews, observation and documentation so that the data are presented accurately. Data wereanalyzed using an interactive analys...
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ANAK DAN PERILAKU KONSUMTIF DI SURAKARTA (Kajian Budaya Konsumen)
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 14
, No 23
(2013)
Abstract Friendly consumer behavior triggered by a variety of factors. If the produksionis - a term for people who believe in the power of producer-regard children as passive consumers can be persuaded through advertising, the results of this study indicate that advertising is not always affect the consumption behavior of children. In addition to the child's behavior is characterized by the consumption of purchased impressions and experiences of activities undertaken through the meal, private ow...
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KOMODITI SOSIAL DALAM INDUSTRI MEDIA MASSA
Jurnal Ekonomi dan Kewirausahaan
Vol 7
, No 1
(2012)
ABSTRACT Economic growth has brought effect directly in media structure, so that claim media sector specialization appearance. Requirement of growth of finance growth and up to date business and economics information which can now be seen from special newspaper lift about economic issues, commerce issue and business and housing. Indonesia as state which amount is the biggest population become strategic farm to media do market expansion especially peep out new media industries. It’s meaning ope...
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