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Menampilkan 1–10 dari 14 artikel
STRATEGI MEMPERTAHANKAN BISNIS RITEL DALAM MEMPERTAHANKAN PERSAINGAN YANG KOMPETITIF KEPADA PARA PEMILIK TOKO RITEL DI WILAYAH CANGAKAN NUSUKAN BANJARSARI SURAKARTA (Strategy to Maintain Retail Business in Maintaining Competitive Competition to Retail Store Owners in Cangakan Nusukan Banjarsari Surakarta)
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 1
, No 1
(2024)
Kegiatan penyuluhan ini dilakukan kepada para pemilik ritel di wilayah Cangakan, Nusukan, Banjarsari, Surakarta. Luaran dari kegiatan ini adalah: 1) Meningkatnya pengetahuan dan wawasan peserta dalam rangka mempertahankan bisnis ritel dalam menghadapi persaingan yang kompetitif, 2) Meningkatnya pengetahuan peserta dalam manjemen pengelolaan usaha, dimana pelaku harus mampu memisahkan dalam peran manajemen keuangan, manajemen operasional, manajemen sumberdaya manusia dan manajemen pemasaran, agar...
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ANALISIS PENGARUH BRAND IMAGE, BRAND TRUST DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Skincare Larissa Aesthetic Center Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this study is to analyze the significance of the influence of brand image, brand trust, and product attribute to purchasing decisions. The type of this research is survey on consumer Skincare Larissa Aesthetic Center Surakarta Jl. Gajah Mada No. 103 Surakarta. Typpes data use qualitative data and quantitative data. Data sources use primary data sources and secondary data. The population of the research is all consumer Skincare Larissa Aesthetic Center Surakarta with a sample of 10...
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CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBENTUK KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
Cafe is an exciting place to hangout with friends. Some cafes around uns are quite famous among the public. The purpose of this research is to analyze the level of customer satisfaction and customer loyalty by using crm (commitment, communication, and service quality). The research uses quantitative data type and data collection techniques in this study using primary data with convenience sampling method with the number of respondents as many as 140 people. Validity and reliability testing using...
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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
The purpose of this research is to analyze the significance of the influence of transformational leadership and cultural organization against organization commitment, analyze the significance of the influence of organization commitment, transformational leadership and cultural organization against the employee performance, analyze commitment organization in mediate transformational leadership and cultural organization against the employee performance. Sample the population and in this research w...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan Rias Pengantin Putri Ayu di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
This research aims to analyze the significance of the influence of the quality of service to customer satisfaction on customer. To analyze the significance of the influence of the quality of service and customer satisfaction on customer loyalty. To analyze the significance of the influence of the quality of service of customer loyalty that is mediated by customer satisfaction. This study used a survey method, the type of data the data used was qualitative and quantitative data, the source data u...
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PENGARUH DISIPLIN KERJA DAN KAPABILITAS INDIVIDU TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (Survei pada Pegawai Kantor Pelayanan Pajak Pratama Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
research aims to analyze the significance of the influence of the discipline of work and individual capabilities against the job satisfaction on Tax Services Office employees Pratama Surakarta. To analyze the significance of the influence of the working discipline, individual capability and the Pontifical work against the performance Tax Services Office employee of Pratama Surakarta. To analyze job satisfaction in the mediated influence of discipline of work and individual capabilities against t...
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Wedangan di Mojosongo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Aim of this research are to explain 1) influence of experiential marketing tocustomer satisfaction; 2) influence of customer satisfaction to repeat purchase; 3)explaining experiential marketing to repeat purchase and 4) explaining experientialmarketing to repeat purchase along customer satisfaction. This research is conducted atOmah Wedangan and Wedangan Konco Lawas Mojosongo Surakarta. Samplemeasurement is used as 165 respondents wih non-probability sampling technique andpurposive sampling meth...
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ANALISIS PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN HARGA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study was to analyze the significance of the influence ofproduct quality, service quality and price to customer satisfaction and to analyze theeffect of product quality and service quality to customer satisfaction with price as amoderating variable. This research is a survey on consumer Omah WedanganMojosongo Surakarta. Sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire and literature. Data were analyzed usedmultiple linear re...
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PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith...
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PENGARUH AMBIENT CONDITION, SPACE AND FUNCTIONALITY DAN USE OF SIGN, SYMBOLS AND ARTIFACTS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of ambient condition, space andfunctionality and sign of symbols and artifacts to consumer satisfaction and consumerloyalty. This research is a survey of Serious Coffee consumers in Solo. The sampletechnique uses accidental sampling of 100 people. Data analysis use path analysis. Theresult of the research shows that ambient condition has significant effect to customersatisfaction. Space and functionality have a significant effect on customer sat...
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