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The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; t...
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Peran Dinas Komunikasi dan Informatika Kabupaten Lamongan dalam Pengambilan Keputusan Melalui Program Megilan Inovasi dan Teknologi
Public Service And Governance Journal
Vol 7
, No 1
(2026)
The Lamongan Regency Communication and Informatics Office plays a strategic role in supporting regional government decision-making through the implementation of the Megilan Innovation and Technology Program. The role of the Lamongan Regency Communication and Informatics Office in this program is realized as the main manager of digital information and archive systems that serve as the basis for providing data and information for regional leaders. Through the Megilan Innovation and Technology Prog...
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Language Style in the International Diplomatic Meeting Between Donald Trump and Volodymyr Zelenskyy: A Sociolinguistics Study
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 2
(2025)
This study explores the language styles used in the international diplomatic meeting between U.S. President Donald Trump and Ukrainian President Volodymyr Zelenskyy. The objective of this research is to identify and classify the language styles employed during their meeting at the White House on February 28, 2025, published on the C-SPAN YouTube channel as well as to analyze the variations in language. The theories used in this study are Joos’s (1967) theory of language style and Holmes’s (2013)...
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Pelatihan Guru Sekolah Dasar dalam Menyusun Bahan Ajar Digital Interaktif Terintegrasi AI Berbasis Kearifan Lokal
Mardiana, Wiwik
; Afkar, Taswirul
; Sukmaningtyas, Yanuarini Nur
; Anggraini, Andri Yulia
; Yanuar, Rizky
; Majid, Nur Kholis
Educate: Journal of Community Service in Education
Vol 5
, No 2
(2025)
Sebagian besar pendidik sekolah dasar masih menghadapi hambatan dalam literasi digital dan penerapan alat-alat berbasis Artificial Intelligence (AI). Inisiatif kegiatan pengabdian masyarakat ini dilaksanakan di SDN Mojosari untuk membekali dan membimbing guru dalam pembuatan materi pembelajaran digital interaktif yang terintegrasi dengan AI dan diperkaya dengan kebijaksanaan budaya lokal. Pelatihan mencakup pengenalan teknik prompt engineering AI, integrasi nilai-nilai budaya ke dalam desain pem...
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Pelatihan Konten Digital Interaktif Berbasis Cloud untuk Meningkatkan Kompetensi Guru SMP dalam Implementasi Pembelajaran Mendalam (Deep Learning)
Anjariyah, Deka
; Mardiana, Wiwik
; Syaifuddin, Ahmad
; Putri, Nova Amelia
; Aziz, Muhammad Ilyas Nur
Educate: Journal of Community Service in Education
Vol 5
, No 2
(2025)
Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi guru SMP dalam memahami konsep pembelajaran mendalam (deep learning), mengembangkan konten digital interaktif berbasis cloud, serta mengimplementasikannya dalam pembelajaran. Pelatihan yang dilaksanakan di SMPN 2 Mojosari ini melibatkan 36 guru dan menggunakan model IN–ON–IN, yang mencakup penguatan konsep pembelajaran mendalam berbasis digital, produksi video pembelajaran, pengembangan konten digital interaktif, i...
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PEMBENTUKAN DAN OPTIMALISASI PERAN KADER MASYARAKAT DALAM PENGELOLAAN SAMPAH RUMAH TANGGA DI DESA PONGOK BANGKA SELATAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
The problem that occurs in the Pongok Community is the lack of awareness and knowledge of the Pongok village community regarding the disposal and management of household waste. The community disposes of rubbish by throwing it into the sea and burning it. Village cadres have not yet been formed for waste management in Pongok village. There are health impacts from the effects of burning rubbish such as respiratory diseases and problems with the fetus during pregnancy. The target of this activity i...
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Implementation of The Green Campus Concept Based on The UI GreenMetric Guidelines Approach
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 4
(2025)
Climate change and rapid urban development have increased the urgency of sustainable practices in higher education institutions. Green areas on campuses play a vital role in reducing carbon emissions, improving microclimate, and supporting ecological balance. This study analyzes the implementation of green area criteria based on the UI GreenMetric World University Rankings 2023 guidelines. A descriptive-analytical method was employed, combining field observations, documentation review, and inter...
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Layanan Klasikal sebagai Upaya Meningkatkan Pemahaman Karir Peserta Didik
EMPATI : Jurnal Bimbingan dan Konseling
Vol 12
, No 2
(2025)
Penelitian ini bertujuan untuk menguji efektivitas layanan bimbingan klasikal dalam meningkatkan pemahaman karir peserta didik di Madrasah Aliyah Ulumul Qur’an Pagar Air Banda Aceh. Pendekatan kuantitatif dengan desain quasieksperimen nonequivalent control group digunakan, melibatkan 46 siswa yang terbagi sama rata ke dalam kelompok eksperimen dan kontrol. Instrumen berupa angket pemahaman karir diberikan sebelum dan sesudah perlakuan. Analisis data meliputi uji normalitas, homogenitas, uji t be...
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CHILD ABUSE EFFECT ON MAIN CHARACTER’S MENTAL HEALTH IN MOVIE "JOKER" : Bahasa Indonesia
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 9
, No 2
(2025)
This research describes how Joker movie's portrayal of main character’s mental health was affected by child abuse. Descriptive qualitative method was employed in this study. It concentrated on the effects of child abuse. The Joker movie and its script were used as the research data. The researcher obtained well-structured, conveniently analyzed research data by note-taking, documentation the investigation, and acquired still photos from movies. The psychoanalysis theory of Sigmund Freud (1960) p...
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AN ANALYSIS OF INDIRECT SPEECH ACT IN BLACK PANTHER : WAKANDA FOREVER MOVIE
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 9
, No 1
(2025)
This research was conducted to analyze and find out the speech act that occured in Black Panther : Wakanda Forever’s movie. In this research, the objectives of the research are as follows (1) To analyze the types of indirect speech act uttered by characters in Black Panther : Wakanda Forever Movie. (2) To analyze the illocutionary act of indirect speech act from each utterance that implied in Black Panther : Wakanda Forever Movie.
The researcher conducted this research in the library of Slamet R...
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