The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable

Hui Nee; Au Yong; Sugiyarti; Gita; Mardiyono; Aris

Proceeding. of The International Conference on Business and Economics

Universitas 17 Agustus 1945 (UNTAG) Semarang

📄 Abstract

This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; there is a significant positive influence between e-marketing on customer trust; there is a significant positive influence between customer engagement on customer trust; there is a significant positive influence between customer trust; on marketing performance

🔖 Keywords

#e-marketing; customer engagement; customer trust; marketing performance

ℹ️ Informasi Publikasi

Tanggal Publikasi

27 February 2026

Volume / Nomor / Tahun

Volume 4, Nomor 1, Tahun 2026

📝 HOW TO CITE

Hui Nee, Au Yong; Sugiyarti, Gita; Mardiyono, Aris, "The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable," Proceeding. of The International Conference on Business and Economics, vol. 4, no. 1, Feb. 2026.

ACM

ACS

APA

ABNT

Chicago

Harvard

IEEE

MLA

Turabian

Vancouver