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PENGARUH KUALITAS PELAYANAN DAN LOKASI AGEN TERHADAP LOYALITAS PELANGGAN PO. ROSALIA INDAH DENGAN HARGA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The purpose of this study is: To analyze the significance of the effect of quality of service, location and price agent on customer loyalty PO. Rosalia Indah in Palur Karanganyar. To analyze the moderating effect of price on the influence of service quality and customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on cus...
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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PO. ROSALIA INDAH DI PALUR KARANGANYAR DENGAN FASILITAS SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The purpose of this study is: To analyze the significance of the effect of price, quality of service and facilities to the satisfaction of consumers who use PO bus transportation services. Rosalia Indah in Palur Karanganyar. To analyze the effect of moderating influence of the facility on the price and quality of service to customer satisfaction using bus transportation services PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of price on consumer satisfactio...
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ANALISIS PENGARUH FAKTOR LOKASI, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN PRODUK ABON SAPI DI TOKO KL NOERIA SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The study was aimed to determine the factors that affect costumer satisfaction of side dish product (abon) at store KL Noeria Surakarta. The method used in this study is a survey method of data collection using questionnaires in Accidental Sampling Method with a number of respondents were taken as 50 people. The results showed that the Location Factor was not give affect for costumer satisfaction side dish product at store KL Noeria Surakarta. Even though, Service quality factor) and Price, sign...
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PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DENGAN SELEBRITIS ENDORSER SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This purpose of this research is to analyze the impact of the advertising and endorser their effects towards decision buying on Wardah cosmetics, where advertising (X1) become independents variables, celebrity endorser (X2) become moderating variable, and buying decision (Y) as a dependent variable. The population of this research is consumers of Wardah cosmetics in Surakarta. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is accidenta...
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ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS JEJARING SOSIAL
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
The purpose of this study was to analyze the significance of the effect of trust, security, quality of service and the perception of risk on purchasing decisions through social networking sites. In conclusion: There was a significant effect of trust on purchase decisions through social networking sites on college students in Surakarta. There was a significant influence on the purchase decision security through social networking sites on college students in Surakarta. There was a significant effe...
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ANALISIS PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
The purpose of this study was to analyze the significance of the effect of customer satisfaction with the quality of products to customers Oryza Florist Surakarta. Analyze the significance of the effect of customer satisfaction on customer loyalty in customers Oryza Florist Surakarta. Analyze the significance of the effect of product quality on customer loyalty in customers Oryza Florist Surakarta. Analyze the significance of the effect of customer satisfaction on customer loyalty mediated by th...
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PENGARUH WORD OF MOUTH POSITIF TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA ELLA SKIN CARE DENGAN PERCEIVED QUALITY SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
Purpose of this research to analyze effect of positive word of mouth on consumer decision with perceived quality as mediation variable. Design research are survey. Population are consumer of Ella Skin Care. Samle used 50 consumer with convenience sampling. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary Collected data technique use questionnaires, observation and documentation. Analysis technique used path analysis. The result showed po...
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PENGARUH KEPEMIMPINAN, KEDISIPLINAN, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN BPU ROSALIA INDAH KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study was a survey done to BPU Rosalia Indah Karanganyar employee, aims to find out the effect of leadership, discipline, and organization comitment on the employee performance. The research sample comprised 122 employees. The sample taking technique used proportional clustered random sampling by proportional 30 percent each division. The data were collected trough direct observation and questioner. They were analyzed using the multiple regression technique. There is significant effect of t...
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PENGARUH DESAIN GAMBAR, MEREK DAN KUALITAS PRODUK KAOS TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO IDIOMATIC YOGYAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study aims to analyze the influence of graphic design, brand, and product on purchase decisions and determine the dominant factor influencing purchase decisions on products t-shirt in Distro Idiomatic Yogyakarta. This research was conducted in Distro Idiomatic Yogyakarta using samples of 100 consumers in Distro Idiomatic Yogyakarta taken by convenience sampling technique. Hypothesis testing, using multiple linear regression analysis, while data processing using SPSS version 20. The results...
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study was to analyze the significance of the impact of service quality on positive word of mouth. Analyze the significance of the effect of quality of service and positive word of mouth to customer satisfaction. Analyze the significance of the effect service quality on customer satisfaction mediated by positive word of mouth. In conclusion, significance effect on service quality to positive word of mouth. Quality of service and positive word of mouth significance effect in th...
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