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High-Resolution Smart Card-Based OD Matrix for Optimizing Jakarta’s LRT Operations
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 4
(2025)
Efficient urban mobility is essential to support transportation planning and policy. However, traditional methods are often limited in data resolution, lacking the ability to describe passenger movement dynamics in detail. This study aims to analyze passenger mobility patterns using high-resolution tap-in/tap-out data from the closed-loop LRT system in Jakarta during January-February 2025. The methods used include constructing an origin-destination (OD) matrix based on 185,512 trip records, as w...
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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enab...
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PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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8 Sitasi
FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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1 Sitasi
PENGARUH PLANT LAYOUT DAN STRATEGI LOKASI TERHADAP MINAT BERKUNJUNG PADA WARKOP STARBEH
Nurfauziah, Siti
; Aditya Assagieb, M. Bagier
; Putri, Mayada
; Rosalia
; Oktaviani Putri, Aurel
; Alattas, Hady
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Dengan perkembangan industri kuliner Indonesia, warkop telah menjadi tempat yang diminati untuk berkumpul, sehingga faktor yang memenuhi keputusan pengujung sangat penting untuk dipahami. Tujuan dari penelitian ini adalah untuk mengevaluasi pengearuh plant layout dan strategi lokasi terhadap minat berkunjung di Warkop Starbeh, sebuah kedai kopi yang sangat disukai masyarakat. Metode penelitian yang digunakan termasuk penyebaran kuesioner dan analisis statistik untuk menemukan hubungan antara tat...
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PENGARUH MENTAL DAN MODAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI PEMBANGUNAN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the influence of mentality and capital on the entrepreneurial interest of Development Economics students at Universitas Muhammadiyah Sumatera Utara. Multiple linear regression analysis and descriptive correlational approaches are employed in this quantitative approach. 39 students using a variety of sampling methodologies made up the sample. The study's findings show that, partially and concurrently, financial and mental resources significantly and favorably influence...
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PENGARUH KOHESIVITAS KELOMPOK, KEPUASAN KERJA, LINGKUNGAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP INTENSI TURNOVER
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Pengelolaan sumber daya manusia di perusahaan harus dijalankan dengan sebaik mungkin dengan pengelolaan yang efektif dan efesien agar perusahaan dapat bersaing dengan persahaan-persahaan lainnya. Sebaliknya jika pengelolaan sumber daya manusia perusahaan tidak berjalan dengan efektif, maka akan muncul berbagai masalah yang akan mengganggu kinerja perusahaan. Fenomena yang sering terjadi adalah terdapat banyak karyawan yang ingin berpindah kerja atau intensi turnover yang akhirnya berujung pada k...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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THE FEASIBILITY OF HEYZINE-BASED E-FLIPBOOK MEDIA FOR KINGDOM MONERA SUB-MATERIAL
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
E-flipbook media is one of the audio-visual media presented in HTML format. It can be presented by using the online application service, Heyzine. The e-flipbook presents the results of the antibacterial test of thorny bajakah stem extract (Caesalpinia sumatrana Roxb.) against Salmonella typhi and its related to the kingdom monera sub-material in the tenth grade senior high school. The research was conducted as descriptive quantitative with the presentation of data from the analysis of media feas...
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Perbedaan Kinerja Keuangan PT Ciputra Development Tbk dan PT Pakuwon Jati Tbk Tahun 2019-2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the differences in financial performance between PT Ciputra Development Tbk (CTRA) and PT Pakuwon Jati Tbk (PWON) during 2019–2023 based on liquidity, profitability, solvency, and dividend policy ratios. A quantitative approach with a descriptive-comparative method was employed. The study utilized secondary data obtained from the annual financial reports of both companies listed on the Indonesia Stock Exchange. Financial ratios were analyzed, including the Current Rati...
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