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Menampilkan 1951–1960 dari 13310 artikel
Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z
Khairunnisa, Kaifa Elfitri
; Amanda, Khofifah Tria
; Nailah, Muflihatun
; Alifah, Naswa Naila
; Fitria, Yumna Rizky
; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descript...
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Implementasi Penentuan Tingkat Kemiskinan dengan Metode Topsis pada Daerah Kabupaten dan Kota Provinsi Jawa Tengah
Dinamik
Vol 30
, No 2
(2025)
Kemiskinan merupakan salah satu tantangan terbesar yang dihadapi oleh berbagai negara, termasuk Indonesia. Tingginya jumlah penduduk miskin di beberapa wilayah, seperti di Provinsi Jawa Tengah, mencerminkan kompleksitas permasalahan yang dipengaruhi oleh kualitas sumber daya manusia, tingkat kemiskinan, dan pembangunan ekonomi. Provinsi Jawa Tengah, dengan populasi besar, memiliki tingkat kemiskinan yang signifikan, sehingga memerlukan intervensi strategi untuk mengoptimalkan penyaluran program...
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Pengembangan Sistem Informasi Verifikasi Online (SI-VERO) Berbasis Web
Dinamik
Vol 30
, No 2
(2025)
Maraknya kasus kecurangan atau manipulasi dokumen sertifikat atau piagam penghargaan pada proses Penerimaan Peserta Didik Baru (PPDB) di berbagai wilayah di Indonesia, menjadi permasalahan yang serius untuk diselesaikan. Tindakan ini dapat merugikan para siswa yang telah berprestasi secara jujur, merusak kepercayaan masyarakat terhadap integritas pendidikan dan kredibilitas sistem PPDB itu sendiri, sehingga berdampak pada kepercayaan masyarakat kepada institusi atau lembaga pendidikan dan pemeri...
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Terence Fletcher's Strategy to Achieve Success in Whiplash (2014): A Machiavelli’s Perspective
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
This study analyzes Terence Fletcher's leadership strategy in Whiplash (2014) through the lens of Niccolò Machiavelli’s theory of power. Fletcher’s extreme methods manipulation, intimidation, and psychological pressure align with Machiavellian principles, particularly the idea that the ends justify the means. While previous studies have explored Fletcher’s psychological impact on students, they have not connected his methods to Machiavellian leadership. This research addresses this gap by examin...
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An Analysis of Expressive Speech Acts in Comments on Lex Fridman’s Podcast with Elon Musk
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
This research analyzes expressive speech acts the viral YouTube podcast episode “Elon Musk: Neuralink and the Future of Humanity | Lex Fridman Podcast #438,” which drew massive attention and engagement from global audiences. Employing a descriptive qualitative method, the study identifies sixteen types of expressive speech acts based on the frameworks of Norrick (1978), Austin (1962), and Vanderveken & Kubo (2002), and examines their communicative functions using Leech’s (1983) taxonomy. The...
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Digital Marketing and SEO Development to Increase Sales of Telang Tea Flowers
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Butterfly pea flower (Clitoria ternatea) is gaining recognition for its numerous health and beauty benefits, making it a prominent product in the herbal market. Despite its growing popularity, marketing efforts have largely remained localized, underutilizing the potential of digital platforms. This article seeks to explore the application of digital marketing and Search Engine Optimization (SEO) to enhance the sales of butterfly pea flower products. The initiative involves hands-on training that...
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Village Economic Empowerment through Product Innovation: Training on Corn Compote Ice Making in Rejosari Village, Kendal Regency, Central Java Province, Indonesia
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service activity aims to empower the local community of Rejosari Village by providing training on the production of corn ice, a value-added product derived from corn. The primary objective is to enhance participants' understanding and skills in processing corn, thereby improving their economic conditions. The methodology employed includes a series of structured training sessions that encompass theoretical knowledge and practical demonstrations. Initially, a needs assessment was co...
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Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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Prevention of Stunting through socialization and making avocado cake in Sepakung Village
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Stunting is a health problem that is still a serious concern in Indonesia. This condition occurs due to chronic malnutrition which has an impact on children's physical growth and cognitive development. This community service activity was carried out in Sepakung Village, Banyubiru District, with a participatory approach involving the community, especially pregnant women, breastfeeding mothers, Posyandu cadres, and local community leaders. The implementation method consists of several main stages,...
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Empowering MSMEs in the Digital Era: E-Commerce Training and Technology-Based Promotional Design
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) are essential for economic growth but often struggle with digital adaptation. This community program enhances MSME competitiveness by providing e-commerce training and technology-driven promotional design. Participants learn to utilize online marketplaces, optimize social media, and create compelling marketing materials. The program employs hands-on workshops, interactive demonstrations, and personalized mentoring. Results show improved skills in mana...
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