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FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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1 Sitasi
PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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2 Sitasi
PENGARUH KEMUDAHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE DI KECAMATAN BANYUMANIK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to analyze the influence of convenience and lifestyle on online purchasing decisions on Shopee e-commerce in Banyumanik District. This study uses a quantitative method that obtains data from questionnaires distributed via Google Form. In this study, 100 respondents were found who were classified as Banyumanik residents aged 17 years and over and had made purchases on Shopee e-commerce in the last 6 months. For each data, it will be analyzed with the help of SPSS (Statistical Pack...
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11 Sitasi
PENGARUH FAKTOR-FAKTOR PELAYANAN PUBLIK TERHADAP KEPUASAN MASYARAKAT DALAM LAYANAN ANTAR DAN AMBIL BARANG BUKTI DI KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The objective of this study is to examine how the quality of discussion, service procedures, policy implementation, staff competence and service transparency affect the population's satisfaction with the provision and receipt of information. The data were collected using quantitative descriptive methods such as observation, questionnaires, interviews and documentation. Multiple linear regression was used to assess the suitability of the model. The model was then tested for its validity, reliabil...
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PENGARUH PLANT LAYOUT DAN STRATEGI LOKASI TERHADAP MINAT BERKUNJUNG PADA WARKOP STARBEH
Nurfauziah, Siti
; Aditya Assagieb, M. Bagier
; Putri, Mayada
; Rosalia
; Oktaviani Putri, Aurel
; Alattas, Hady
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Dengan perkembangan industri kuliner Indonesia, warkop telah menjadi tempat yang diminati untuk berkumpul, sehingga faktor yang memenuhi keputusan pengujung sangat penting untuk dipahami. Tujuan dari penelitian ini adalah untuk mengevaluasi pengearuh plant layout dan strategi lokasi terhadap minat berkunjung di Warkop Starbeh, sebuah kedai kopi yang sangat disukai masyarakat. Metode penelitian yang digunakan termasuk penyebaran kuesioner dan analisis statistik untuk menemukan hubungan antara tat...
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MENGUKUR KINERJA KARYAWAN MELALUI PEMBERIAN KOMPENSASI DAN FAKTOR KEPEMIMPINAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the effect of compensation and leadership style on employee performance at the Gama Karanganyar cigarette company. A sample of 71 respondents was selected using the purposive sampling method, and data were collected through a questionnaire. Data analysis was carried out using multiple linear regression using SPSS, as well as through validity, reliability, classical assumptions, F tests, t tests, and coefficients of determination. The results of the study indicate that...
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PENGARUH MENTAL DAN MODAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI PEMBANGUNAN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the influence of mentality and capital on the entrepreneurial interest of Development Economics students at Universitas Muhammadiyah Sumatera Utara. Multiple linear regression analysis and descriptive correlational approaches are employed in this quantitative approach. 39 students using a variety of sampling methodologies made up the sample. The study's findings show that, partially and concurrently, financial and mental resources significantly and favorably influence...
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PENGARUH KOHESIVITAS KELOMPOK, KEPUASAN KERJA, LINGKUNGAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP INTENSI TURNOVER
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Pengelolaan sumber daya manusia di perusahaan harus dijalankan dengan sebaik mungkin dengan pengelolaan yang efektif dan efesien agar perusahaan dapat bersaing dengan persahaan-persahaan lainnya. Sebaliknya jika pengelolaan sumber daya manusia perusahaan tidak berjalan dengan efektif, maka akan muncul berbagai masalah yang akan mengganggu kinerja perusahaan. Fenomena yang sering terjadi adalah terdapat banyak karyawan yang ingin berpindah kerja atau intensi turnover yang akhirnya berujung pada k...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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