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FINANCIAL DIFFICULTIES MEDIATED BY LIQUIDITY AND MODERATED BY SALES GROWTH: FINANCIAL DIFFICULTIES MEDIATED BY LIQUIDITY AND MODERATED BY SALES GROWTH
Kurniawati, Endang Kurniawati
; Mohklas, Mohklas
; Nurdiyanto, Ahmad Dwi Nurdiyanto
; Prabowo, Janitra Prabowo
; Yusroni, Nanang
International Journal of Management, Business and Social Sciences
Vol 3
, No 02
(2024)
When companies are unable to meet their financial obligations, such as debt payments or operational costs, they often face financial difficulties. They usually occur due to low profitability, inadequate liquidity, and declining sales, all of which can lead to bankruptcy if not addressed promptly. With liquidity as a mediating variable and sales growth as a moderating variable, this study examines how profitability impacts financial distress. Using secondary data, this research aims to determine...
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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
Kurniawati, Endang
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this study was to analyze the effect of Sales Promotion and Store Atmosphere on Impulse buying at Rabbani Banyumanik Semarang consumers. The population in this study were all consumers who bought Rabbani Banyumanik Semarang, the number of which was not known with certainty. While the samples taken were 100 people. The sampling technique used was purposive sampling. The data analysis tool used in this research is multiple regression analysis. Based on the results of the study: Ther...
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PENGARUH KEPERCAYAAN, KEBIASAAN MENGGUNAKAN PRODUK TERHADAP KEPUASAN KONSUMEN SERTA LOYALITAS KONSUMEN DALAM MEMBELI MEREK SAMSUNG DI TOKO “Y”
Kurniawati, Endang
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 14
, No 1
(2019)
The purpose of this study was to analyze the influence of trust, the habit of using products to customer satisfaction and consumer loyalty in buying the Samsung brand in the "Y" store. The population used is the entire consumer who is a customer of the "Y" store with a purchase of at least 1 (one) time and the amount is unknown. Given the number of population is not known with certainty the number, so the basis for determining the sample determined sample is determined by a formula so that the n...
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ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMILIHAN PTS YANG DIMEDIASI VARIABEL BRAND IMAGE (Studi Pada Siswa SMAN di Kota Semarang)
Kurniawati, Endang
; Mohklas, Mohklas
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 13
, No 2
(2018)
The phenomenon that occurs in high school graduates and equivalent post graduation is always preoccupied with making choices in higher education. The priority that is his choice is to enter the State University. The reality that exists with various regulations from State Universities (PTN) is very competitive, which includes very minimal capacity.This condition causes Private Higher Education (PTS) to always increase the intensity of competition among higher education service providers. This cau...
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PENGARUH SERVICE PERFORMANCE DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN DENGAN EXPERIENTAL MARKETING SEBAGAI VARIABEL MODERASI
., Luhgiatno
; Kurniawati, Endang
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 11
, No 2
(2016)
This research is motivated by the market competition in the retail business, which grew very rapidly minimarket. This study aims to determine the effect of service performance and relationship marketing on customer loyalty where experiential marketing as a variable that strengthen loyalty konsumen.Secara particular, the study aims to provide a solution to increase the number of consumers amid increasingly fierce competition minimarket.The variables in this study consisted of four variables: serv...
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EVALUASI SISTEM PENGENDALIAN INTERNAL ATAS PENJUALAN KREDIT STUDI KASUS PADA PT. “Y” SEMARANG
Kurniawati, Endang
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 5
, No 1
(2010)
Target of company for example to obtain; get profit is generally obtained from sale activity, good of cash sale and also credit. this is Sale activity very easy to the happening of deviation, extravagance, and is not effective. of which can harm company as a whole. For meminimalisasi the happening of all kind of the deviation needed by an adequate internal operation system. the Internal operation consist of an designed procedure and policy so that/ to be can give guarantee to push company operat...
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