đ
01 December 2022
DOI: 10.34152/fe.17.2.478 - 486
PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đ Abstract
The purpose of this study was to analyze the effect of Sales Promotion and Store Atmosphere on Impulse buying at Rabbani Banyumanik Semarang consumers. The population in this study were all consumers who bought Rabbani Banyumanik Semarang, the number of which was not known with certainty. While the samples taken were 100 people. The sampling technique used was purposive sampling. The data analysis tool used in this research is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Sales Promotion on Impulse buying, There is a positive and significant influence between Store Atmosphere on Impulse buying.
đ Keywords
#Sales Promotion; Store Atmosphere; Impulse buying
âšī¸ Informasi Publikasi
Tanggal Publikasi
01 December 2022
Volume / Nomor / Tahun
Volume 17, Nomor 2, Tahun 2022
đ HOW TO CITE
Kurniawati, Endang, "PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 17, no. 2, Dec. 2022.
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