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STUDI KOMPARATIF KELAYAKAN USAHATANI PAKCOY (BRASSICA RAPA SUBSP. CHINENSIS) SECARA HIDROPONIK DAN KONVENSIONAL
Mediagro: journal of agricultural sciences
Vol 21
, No 3
(2025)
Pak choy farming is the organized cultivation of bok choy plants to produce economically valuable agricultural products. This study aims to determine the current state of hydroponic and conventional bok choy cultivation techniques and to compare the feasibility of hydroponic and conventional bok choy farming. A total of 18 bok choy farmers were interviewed. The analysis used in this study was the R/C Ratio and B/C Ratio. The results indicate that both cultivation methods are feasible because the...
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Penerapan Teknik Anyaman dengan Kombinasi Denim Bekas dan Macramé pada Pembuatan Hoodie Jacket
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 2
(2025)
This research aims to examine the application of weaving techniques combined with macrame in making hoodie jackets made from used denim, as an effort to support sustainable fashion. The background of this research is the increase in textile waste, especially used denim, which has not been maximally utilized. The method used is Research and Development (R&D), with the stages of design design, making samples of woven techniques, validation by experts, and making prototypes. The technique appli...
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Pemanfaatan Limbah Jerami Padi sebagai Bahan Utama Pembuatan Sanggul Fantasi
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 2
(2025)
This study is an experimental research with a descriptive qualitative approach aimed at developing innovative hair styling in the form of fantasy buns made from rice straw waste as an environmentally friendly creative expression. The research was conducted through direct experimentation in creating fantasy hair buns using rice straw, followed by product feasibility and aesthetic assessments. The feasibility test was carried out by expert validators using the expert judgement method, while a publ...
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From Scroll to Checkout: The Forces Shaping Youth Online Shopping in Malaysia
International Journal of Management, Business and Social Sciences
Vol 4
, No 2
(2025)
Online shopping has become an integral part of modern consumer behaviour, underscoring the need for the retail players to understand the factors driving its acceptance among youth. This study investigates on how perceived usefulness, perceived ease of use, and trust influence youths’ behavioural acceptance of online shopping. Data were collected from 384 respondents by using purposive sampling through an online questionnaire and analysed with SPSS, employing descriptive statistics, reliabi...
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Integrasi Strategi Pemasaran Digital dan Manajemen Keuangan: Studi Kasus pada UMKM di Indonesia
Riani Winarni
; Riani Winarni
; Wahyu Akbar, Tri Sanatha
; Jaya, Umban Adi
; Galih Raspati
; Septiani
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini mengeksplorasi dinamika integrasi strategis antara pemasaran digital dan manajemen keuangan pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dalam konteks transformasi digital. Melalui pendekatan library research dengan orientasi eksploratori-deskriptif, studi ini menganalisis secara komprehensif berbagai sumber primer terkini yang membahas fenomena adopsi teknologi digital dan implementasi manajemen keuangan pada UMKM Indonesia periode 2019-2024. Hasil penelitian mengide...
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STRATEGI PEMASARAN DIGITAL (INSTAGRAM)TERHADAP PENINGKATAN PENJUALAN PADAKEDAI 2 PUTRI DI DESA SIPODECENGKABUPATEN SIDENRENG RAPPANG
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital melalui Instagram dalam meningkatkan penjualan pada UMKM Kedai 2 Putri di Desa Sipodeceng, Kabupaten Sidenreng Rappang. Latar belakang penelitian didasari oleh fenomena meningkatnya penggunaan media sosial sebagai sarana promosi bisnis, khususnya di kalangan UMKM yang membutuhkan strategi efektif untuk menjangkau konsumen lebih luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, di mana data dikum...
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Pengaruh Persepsi Penggunaan dan Persepsi Risiko Terhadap Minat Menggunakan Dompet Digital Melalui Aplikasi Shopeepay Sebagai Alat Pembayaran Non-Tunai Pada Generasi Z
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The rapid growth of financial technology has led to the emergence of digital wallets as an efficient and practical means of payment. One of the most widely used services in Indonesia is Shopeepay, particularly among Generation z, who are known for their adaptability to new technologies. This study aims to examine to influence of perceived usefulness (X1) and perceived risk (X2) on the intention to use digital wallets (Y), with Shopeepay payment method (M) as a moderating variable. This research...
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Analisis Kinerja Keuangan Terhadap Nilai perusahaan ,Struktur Modal Sebagai Variabel Intervening
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to analyze the effect of financial performance, proxied by profitability (ROA) and liquidity (CR), on firm value measured by Tobin’s Q, with capital structure (DER) as a mediating variable. The research sample consists of 18 startup companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. The method employed is panel data regression analysis, with the best model selected through the Chow Test, Hausman Test, and Lagrange Multiplier Test. The findings ind...
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ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN PADA PT MIDI UTAMA INDONESIA TBK PERIODE 2020-2024
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The retail industry is highly influenced by the level of consumer spending, which experienced significant changes during the Covid-19 pandemic. PT Midi Utama Indonesia Tbk, as one of the leading retail companies, has sought to maintain its performance through service improvement, technological innovation, and financial management. This study aims to analyze the financial performance of PT Midi Utama Indonesia Tbk for the period 2020–2024 using profitability ratios, including Net Profit Margin (N...
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PENGGUNAAN JASA PERBANKAN SYARIAH SEBAGAI UPAYA MENINGKATKAN SHARIAH FINANCIAL INCLUSION (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH MAKASSAR): Studi Pada Mahasiswa Universitas Muhammadiyah Makassar
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to describe how the use of Islamic banking services contributes to enhancing shariah financial inclusion among students of Universitas Muhammadiyah Makassar. The research employed a qualitative descriptive approach involving eight student informants from various faculties selected through purposive sampling. Data were collected through in-depth interviews, non-participant observations, and documentation during May-July 2025. Data analysis followed the stages of reduction, present...
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