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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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THE ROLE OF COMMUNITY-BASED BUSINESS MODEL INNOVATION IN STRENGTHENING ECONOMIC RESILIENCE AFTER GLOBAL CRISES
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Pandemic-fueled global crises, geopolitical tensions, and supply chain halt have rendered a cry for resilient community-based economies. Traditional business models have proved to be weak, and context-sensitive and inclusive innovations are required. The purpose of this study is to investigate the ways in which community-based business model innovation contributes to economic resilience after crises through the identification of key features such as collective ownership, digital integration, div...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Membangun Loyalitas Karyawan di Era Transformasi: Peran Lingkungan Kerja, Motivasi, Work-Life Balance, serta Mediasi dan Moderasi Kepuasan Kerja
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh Lingkungan Kerja, Motivasi, dan Work-Life Balance terhadap Loyalitas Karyawan di Perusahaan EPC di Jakarta, dengan Kepuasan Kerja sebagai variabel mediasi dan moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan total 259 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM)....
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Perancangan dan Implementasi Website Sistem Antrian Bank Berbasis Queue untuk Efisiensi Pelayanan Nasabah
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 2
(2025)
This study designs and implements Bank Jali, a web-based bank queue system that applies a queue data structure with the First In First Out (FIFO) principle to improve service efficiency. The research and development method includes requirement analysis, design, implementation, testing, and evaluation. The application is built with HTML, CSS, and JavaScript, storing queue data temporarily through localStorage so the entire process runs client-side without a dedicated server. Key features include...
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Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informant...
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Evaluasi Pelayanan Ambulans Hebat Kota Semarang: Inovasi dan Tantangan dalam Pelayanan Kesehatan Darurat
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
The purpose of this research is to analyze the innovation in emergency health services through the implementation of the Ambulans Hebat program in Semarang City, to analyze the challenges and obstacles faced in the implementation of the Ambulans Hebat service, and to analyze the quality of emergency health services provided by Ambulans Hebat. This research is descriptive qualitative in nature, using interview techniques with 9 informants and a questionnaire with 96 respondents. The results of th...
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Implementasi E-Katalog dalam Meningkatkan Transparansi dan Akuntabilitas Pengadaan Barang dan Jasa di Dinas Pemuda dan Olahraga (DISPORA) Kota Semarang
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Government procurement of goods and services is a crucial instrument in achieving transparent, efficient, and accountable governance. One of the key innovations introduced is the e-Catalogue system, an electronic procurement platform provided by the National Public Procurement Agency (LKPP). This study aims to evaluate the implementation of the e-Catalogue in sports equipment procurement at the Youth and Sports Office (Dispora) of Semarang City, focusing on its mechanisms, supporting and inhibit...
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Sistem Informasi Akademik untuk Meningkatkan Kualitas Pembelajaran (Studi Kasus Di SMPK Wawonato Kabupaten Ende)
Rendo, Katarina Ria
; Mude, Anastasia
; Togo, Rosalin
; Rendo, Katarina Ria
; Mude, Anastasia
; Togo, Rosalin
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk merancang dan membangun Sistem Informasi Akademik (SIA) berbasis web di SMPK Wawonato sebagai upaya untuk meningkatkan kualitas pembelajaran. Dalam proses belajar mengajar, pengelolaan data akademik yang masih dilakukan secara manual menyebabkan kendala dalam efisiensi, keakuratan, dan kecepatan akses informasi oleh guru, siswa, maupun pihak sekolah. Metode pengembangan yang digunakan adalah model Waterfall yang terdiri dari tahapan: requirement, design, implementa...
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