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Strategi Pemasaran dan Diferensiasi Produk dalam Menghadapi Persaingan Impor: Studi Kasus PT. Soka Cipta Niaga
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The rapid growth of the Muslim population, both in Indonesia and globally, has driven an increasing need for products to support worship, including Muslim socks. PT Soka Cipta Niaga (PT SCN), a producer of Muslim socks under the brand "SOKA", faces the challenge of low brand awareness, where consumers are more familiar with the product as "wudu socks". This research aims to analyze effective marketing strategies for the "SOKA" brand. The research results show that social media-based promotional...
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Pengaruh Brand Ambassador, Electronic Word Of Mouth (E-Wom), dan Persepsi Harga terhadap Keputusan Pembelian pada E- Commerce Tokopedia: Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISRI
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research was conducted on students of the Faculty of Economics and Business at Slamet Riyadi University in Surakarta who use the e-commerce platform Tokopedia. The purpose of this study is to analyze the significance of the influence of brand ambassadors, electronic word of mouth (e-WOM), and price perception on purchasing decisions in Tokopedia's e-commerce. The type of data used is quantitative data, with primary data sources employed in this research. The data analysis techniques used in...
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Pengaruh Kualitas Pelayanan dan Tarif terhadap Kepuasan Wisatawan Cimory On The Valley
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of va...
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Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2023
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Penelitian ini bertujuan untuk menguji pengaruh kinerja keuangan yang terdiri dari capital adequancy ratio, liquid assets of total asset, dan net interest margin terhadap nilai perusahaan dengan profitabilitas (return of asset) sebagai variabel moderasi. Penelitian ini menggunakan metode kualitatif. Populasi yang digunakan dalam penelitian ini adalah perusahaan perbankan yang terdaftar di Bursa Efek Indonesia pada periode 2020-2023. Data ini diakses melalui website www.idx.com dan website resmi...
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Inovatif Rangkaian Bunga Tangan untuk Pengantin Barat
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
The bridal hand bouquet in Western weddings is an important element symbolizing the sanctity of the marriage. The hand bouquet serves as an accessory that complements the appearance of the bride and portrays her as the queen on her special day. This study aims to explain the innovative process of arranging Hologram Flower Bouquets, Rattan Flower Bouquets, and Coconut Flower Bouquets, as well as to validate the product of the book "Creations of Bouquets for Brides". The methodology used includes...
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Adaptasi Batang Pohon sebagai Sumber Ide Rias Fantasi Berbasis Mixed Media
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
The development of fantasy makeup ideas is often used as a channel of expression in the growing field of makeup, as well as taking ideas from various sources that are often known as adaptations. The purpose of this study is to overcome the saturation of society towards conventional makeup and develop an understanding of the adaptation of fantasy makeup with mixed media-based tree theme. The method used in this study is the method of research and Development (Research and Development or R&D)...
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Pembuatan Minyak Aromaterapi dari Bunga Soka untuk Peluang Berwirausaha
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
Apart from being a living fence, the benefits of the soka plant are that the flowers can be used as a relatively cheap aromatherapy ingredient because the soka plant is easy to find, especially on the side of the road, and has a fragrance almost like ylang-ylang flowers. Data collection uses Observation, Literature, Experimentation, Documentation, Interviews, Questionnaires, and data analysis uses descriptive qualitative methods. The results of the sensory test assessment of aspects of color, te...
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Pengaruh Likuiditas, Solvabilitas Dan Profitabilitas Terhadap Harga Saham Perusahaan Subsektor Food and Beverage
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
This study aims to test the influence of liquidity as measured by the Current Ratio and Solvency as measured by Debt to Equity Ratio and Profitability with Return On Equity proxy on Stock Price. The data used is secondary data from the Annual Report. The sample used in this study was 15 companies in the Food and Beverage subsector. listed on the Indonesia Stock Exchange that meets the requirements for use in research with a period of 20 20 to 2023 ( 4 years), so that the data observed is 6...
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Rebranding Universitas Karya Husada Semarang Sebagai Upaya Peningkatan Brand Awarness
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This study explores the rebranding of Universitas Karya Husada Semarang as a strategic effort to enhance brand awareness in a competitive higher education environment. The research adopts a qualitative descriptive approach combined with the Research and Development (R&D) method to design and validate an effective rebranding strategy. Data were collected through observations, interviews with university stakeholders, and questionnaires distributed to students and the general public. The rebran...
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Analysis of Taxpayer Compliance Determinants through Taxpayer Awareness (A Study on Individual Taxpayers at KPP Pratama Sekayu)
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
The purpose of this research is to determine the factors of taxpayer compliance at the Sekayu Tax Office. This research was conducted on individual taxpayers at the Sekayu Tax Office. The research method used is a quantitative method using five research variables, namely Love of Money, tax knowledge, tax sanctions as the independent variable, and taxpayer compliance as the dependent variable with taxpayer awareness as the intervention/mediation variable. The variable measurement scale used in th...
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