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Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran di Pedagang Sayur Keliling
Mediagro: journal of agricultural sciences
Vol 21
, No 2
(2025)
Seller vegetable are actors in the downstream agribusiness subsystem who have a role in distributing vegetable products in residential areas based on considerations to establish direct contact with consumers. This study aims to determine the characteristics of consumers who buy vegetables at mobile vegetable traders and find out what factors influence consumer decisions in Ambarawa Asri Housing in purchasing vegetables at mobile vegetable vendors. This research uses basic quantitative methods wi...
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The PENGUJIAN PRODUKSI BEBERAPA JAGUNG (ZEA MAYS L.) HIBRIDA UNTUK VARIETAS PAKAN BIJI DAN PAKAN SILASE
Mediagro: journal of agricultural sciences
Vol 21
, No 2
(2025)
Maize is the second most important food commodity after rice and a the main source of carbohydrate in Indonesia. The aim of this study was to determine the potential production potential and the appearance of several plant characters in several corn hybrids. The research method was conducted using Randomized Completed Design (RCD)with 3 replications. Analysis of data was done by analysis of variance and if there was a real effect, it was continued with the Honest Significant Difference (HSD). Th...
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PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TANAMAN HIAS
Mediagro: journal of agricultural sciences
Vol 20
, No 2
(2024)
Perkembangan bisnis tanaman hias yang penuh persaingan menuntut setiap pelaku usaha yang bergerak dalam usaha penjualan tanaman hias memiliki pengetahuan mengenai perilaku konsumen terhadap keputusan pembelian tanaman hias. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi konsumen dalam mengambil keputusan pembelian tanaman hias di Erista Garden, jenis tanaman yang paling diminati konsumen dan karakteristik tempat yang mempengaruhi keputusan pembelian tanaman hias di Eri...
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FAKTOR YANG MEMPENGARUHI PRODUKSI PEMBESARAN UDANG VANAME (Litopenaeus vannamei) DI KECAMATAN KALIWUNGU KABUPATEN KENDAL
Mediagro: journal of agricultural sciences
Vol 20
, No 1
(2024)
Vaname Shrimp, also known as Litopenaeus vaname, is one type of shrimp that has the highest appetite and fast growth. However, their size when mature is smaller than Windu shrimp. This research aims to analyze the variables that influence vaname shrimp production in Kaliwungu District Kendal regency. The sampling method was a saturated sampling method, where the sample for this research is the entire population of vaname shrimp cultivators totaling 29 people. The data source used is primary data...
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ANALYSIS OF MARKETING STRATEGIES FOR CABBAGE VEGETABLES (Brassica oleracea L. var. cagitata L) AT JETIS AGRIBUSINESS SUB TERMINAL (STA) SEMARANG REGENCY
Mediagro: journal of agricultural sciences
Vol 19
, No 3
(2023)
ABSTRACTThe purpose of this research is to determine the marketing strategy of cabbage in Jetis Agribusiness Sub Terminal (STA), Semarang Regency. This research method is a qualitative descriptive method using primary and secondary data. Data collection by way of observation, interviews and questionnaires. The research location was determined deliberately, namely in the Jetis Agribusiness Sub Terminal (STA), Semarang Regency. Respondents consisted of farmers, cabbage traders, consumers and emplo...
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PENGUJIAN KEUNGGULAN DAN ANALISIS USAHATANI PADA KACANG PANJANG (Vigna sinensis L.) VARIETAS LONGER 02
Mediagro: journal of agricultural sciences
Vol 18
, No 2
(2022)
Kacang panjang adalah salah sayuran yang cukup populer dan digemari masyarakat luas. Sayuran ini memiliki banyak kandungan gizi dan bermanfaat bagi tubuh manusia. Produksi kacang panjang tergolong rendah dan selama tujuh tahun terakhir cenderung terus menurun dari tahun sebelumnya. Penurunan ini disebabkan oleh berkurangnya luasan panen dan keenganan petani menanam kacang pancang karena produktivitasnya rendah  dan ketidak stabilan harga jual polong kacang panjang. Maka dari ini perlu dilakukan...
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APLIKASI MODEL E-MARKETPLACE DALAM E-AGRIBUSINESS
Mediagro: journal of agricultural sciences
Vol 14
, No 1
(2019)
Economic activity is currently entering an era called the era of digital economy. Digital economy involves the process of e-business or e-commerce that utilizes the internet network. The rapid growth of internet users in Indonesia has affected the agribusiness sector to adopt e-commerce called e-agribusiness.In line with the development of the internet, a new understanding of electronic marketing paradigm in e-agribusiness in the form of e-marketplace. Some agribusiness e-marketplace sites have...
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