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Menampilkan 1–9 dari 9 artikel
Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran di Pedagang Sayur Keliling
Awami, Shofia Nur
; Handayaningrum, Raphelia
; Istanto, Istanto
; Fachriyan, Hilmi Arija
Mediagro: journal of agricultural sciences
Vol 21
, No 2
(2025)
Seller vegetable are actors in the downstream agribusiness subsystem who have a role in distributing vegetable products in residential areas based on considerations to establish direct contact with consumers. This study aims to determine the characteristics of consumers who buy vegetables at mobile vegetable traders and find out what factors influence consumer decisions in Ambarawa Asri Housing in purchasing vegetables at mobile vegetable vendors. This research uses basic quantitative methods wi...
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Analisis Pendapatan Usaha Budidaya Selada Caipira (Lettuce Caipira) Hidroponik Di Setya Agrofarm Kecamatan Boja, Kabupaten Kendal
Al Chudri, Muhammad Chabib
; Prabowo, Rossi
; Subekti, Endah
; Istanto, Istanto
Mediagro: journal of agricultural sciences
Vol 21
, No 1
(2025)
Hydroponic vegetables are a type of vegetable that is cultivated using water planting media that has been added with organic and chemical nutrients. Hydroponic vegetables are widely cultivated commercially in urban areas due to the lack of agricultural land, but over time hydroponic vegetables are also in great demand by many people in the region. Boja District, Kendal Regency, Central Java is one of the areas where the level of hydroponic vegetable consumption continues to increase from year to...
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ANALISIS NPV NET B/C PADA USAHA TANI BAWANG MERAH (Allium ascalonicum L.) DI DESA PENGKOL KECAMATAN PENAWANGAN KABUPATEN GROBOGAN
nimah, lulua ulyn
; Anggraeni, Agustina Putri
; Hastuti, Dewi
; Istanto, Istanto
Mediagro: journal of agricultural sciences
Vol 20
, No 2
(2024)
AbstrakHortikultura sebagai salah satu subsektor pertanian yang menempati urutan kedua setelah tanaman pangan dalam struktur pembentukan produk domestic bruto (PDB) sektor pertanian. Salah satu subsektor hortikultura unggulan yang menjadi komoditas unggulan di Indonesia adalah bawang merah. Tujuan dari penelitian ini adalah untuk menganalisis nilai NPV, Net B/CÂ usahatani bawang merah di Desa Pengkol Kecamatan Penawangan Kabupaten Grobogan. Metode penelitian yang digunakan dalam penelitian ini y...
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ANALYSIS OF MARKETING STRATEGIES FOR CABBAGE VEGETABLES (Brassica oleracea L. var. cagitata L) AT JETIS AGRIBUSINESS SUB TERMINAL (STA) SEMARANG REGENCY
Istanto, Istanto
; Hilmi Arija Fachriyan, Hilmi Arija
Mediagro: journal of agricultural sciences
Vol 19
, No 3
(2023)
ABSTRACTThe purpose of this research is to determine the marketing strategy of cabbage in Jetis Agribusiness Sub Terminal (STA), Semarang Regency. This research method is a qualitative descriptive method using primary and secondary data. Data collection by way of observation, interviews and questionnaires. The research location was determined deliberately, namely in the Jetis Agribusiness Sub Terminal (STA), Semarang Regency. Respondents consisted of farmers, cabbage traders, consumers and emplo...
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ANALISIS KELAYAKAN USAHA TANI UBI KAYU (Manihot esculenta) DENGAN SISTEM KEMITRAAN DI KECAMATAN LIMBANGAN KABUPATEN KENDAL
Istanto, Istanto
; Awami, Shofia Nur
; Wibowo, Hendri
Mediagro: journal of agricultural sciences
Vol 18
, No 1
(2022)
Cassava is one of the agricultural commodities that have many uses for the community. The purpose of this study was to determine the partnership pattern of cassava farmin in Limbangan District, to determine the level of costs, revenues and income from cassava farming, BEP and the feasibility of the business seen from the R/C. The basic method of this research is analytical descriptive. Sampling of farmer respondents using the census method while supplier respondents using the purposive method. T...
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ANALISIS PEMASARAN KUBIS (Brassica oleracea L.) (Studi Kasus Di Kelompok Tani Bumi Jaya 01 Desa Kaponan Kecamatan Pakis Kabupaten Magelang)
Husna, Adrika Melya
; Subantoro, Renan
; Istanto, Istanto
Mediagro: journal of agricultural sciences
Vol 16
, No 1
(2020)
Cabbage is one of the agricultural commodities that is perishable, so it must be immediately distributed to consumers through the marketing process. The length of a marketing channel can affect marketing margins, farmer's share, profit to cost ratio, and marketing efficiency. The aims of this study is to determine the marketing channels, marketing margins, farmer's share, and profit to cost ratio, and the efficiency of marketing channels. The research method used is descriptive method and the de...
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ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG
Pratiwi, Arinda Afif
; Hastuti, Dewi
; Istanto, Istanto
Mediagro: journal of agricultural sciences
Vol 14
, No 1
(2019)
The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, an...
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ANALISIS PEMASARAN KUBIS (Brassica oleracea L. var. cagitata L) DI SUB TERMINAL AGRIBISNIS (STA) JETIS KABUPATEN SEMARANG
Istanto, Istanto
; Roessali, Wiludjeng
; Setiadi, Agus
Mediagro: journal of agricultural sciences
Vol 12
, No 2
(2016)
The purpose of this study was to determine the marketing system and the number of marketing channels cabbage in Jetis STA Semarang District. This research method is descriptive qualitative by using primary and secondary data. Collecting data in this study by observation, interviews and questionnaires. The research location is in Jetis STA Semarang District. The number of respondents as 58 people consisting of five wholesalers respondents, and 3 employees STA Jetis respondents with method purposi...
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Business Analysis Of Broiler Chicken Farm With Partnership System In Limbangan Kendal District
Istanto, Istanto
; Supardi, Suprapti
; Wahyuningsih, Sri
Mediagro: journal of agricultural sciences
Vol 6
, No 2
(2013)
This study entitled " Business Analysis of Broiler Chicken FarmWith Partnership System In Limbangan Kendal District." This study aims toknow how the pattern - pattern of broiler partnership in District Limbanganand how much it costs, revenues, earnings, and profits from farming ofbroiler chickens with partnerships system and feasibility level of businessfarm with partnerships system that can later be used as a reference for thepeople doing business broiler chicken Farm. To know the pattern - pat...
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