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FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY
Prabowo, Catur
; Harminingtyas, Rudika
; Pelupessy, Ig. Henri
; Widowati, Maduretno
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respon...
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BUSINESS SUCCESS INFLUENCED BY CREATIVITY, ENTREPRENEURIAL KNOWLEDGE AND BUSINESS CAPITAL
Prabowo, Catur
; Tasriastuti, Nurrohmi Ambar
; Pelupessy, Ig. Henri
; Harminingtyas, Rudika
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The purpose of this study was to determine the effect of creativity, entrepreneurial knowledge and business capital on business success (Case study on MSMEs in West Semarang District). The population in this study was 50 MSME actors. Data collection techniques used observation, case studies and questionnaires. Data analysis techniques used quantitative methods. In this study, the method used to analyze data was the Partial Least Square (PLS) method using SmartPLS 3.0 software. The results of the...
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THE INFLUENCE OF PRICE, ELECTRONIC WORD OF MOUTH (E-WOM), AND BRAND IMAGE ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE PLATFORM
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 1
(2024)
The development of e-commerce platforms in Indonesia has had a significant impact on product purchasing behavior among students. The ease of access and wide selection of products offered through online shopping sites such as Shopee, Tokopedia, Lazada, and others, have made e-commerce the main channel for students to make purchases. The Shopee site stands out as one of the leading online shopping platforms in Southeast Asia, being. The main objective of this research is to determine and evaluate...
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THE INFLUENCE OF COMPANY IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION SU2R TRAVEL BATANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 2
(2023)
The aim of this research is to analyze the influence of company image, service quality and price perception on repurchase decisions through customer satisfaction. The minimum number of samples used is 100 respondents. The sampling technique is purposive sampling. The analysis tool used is PLS-SEM using SmartPLS software. The results of the analysis can be concluded that: company image has a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction....
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ANALISIS PENGGUNAAN TAGLINE PADA SETIAP USAHA PERIKLANAN MINUMAN RINGAN BERKARBONASI MEREK COCA-COLA DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 2
(2013)
The objective of this study was to analyze the effect of independent variables, namely the use of the tagline on every business advertising carbonated soft drinks of Coca-Cola brand from the aspects of density (X1), memorable (X2) and unique (X3) on the dependent variable in the form of purchase decisions ( Y) consumers in the city of Semarang. The population is the consumer brand of carbonated soft drink Coca-Cola in Semarang whose numbers can not be known with certainty. Data were obtained fro...
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