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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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ANALYSIS OF THE PERFORMANCE OF CREATIVE BUSINESSES IN THE DIGITAL AGE TO ENHANCE REGIONAL ECONOMIC GROWTH
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Creative business performance is not only measured by financial gain, but also by the ability to innovate, customer satisfaction, and business sustainability. In this age of digitalization, using digital technology is crucial for facing new challenges and opportunities. This research examines the role of government policy, access to capital, social networks, and creative business performance in driving regional economic growth, with a case study in Banjarnegara Regency. To enhance the accuracy o...
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THE RELATIONSHIP BETWEEN PARENTING STYLES AND THE RESILIENCE OF PARENTS WITH CHILDREN WHO HAVE SPEECH DELAYS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study is motivated by the increasing incidence of speech delay in early childhood, which not only affects children’s language development but also creates emotional and psychological pressure on parents, making resilience an essential aspect of the caregiving process. This study is significant because parenting patterns are presumed to play a major role in shaping parental resilience when facing developmental challenges in their children. The aim of this research is to analyze the relations...
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FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY
Prabowo, Catur
; Harminingtyas, Rudika
; Pelupessy, Ig. Henri
; Widowati, Maduretno
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respon...
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THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, mea...
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MITIGATING ADOLESCENT POST-TRAUMATIC STRESS DISORDER THROUGH INDIVIDUAL COUNSELING USING EYE MOVEMENT DESENSITIZATION REPROCESSING TECHNIQUES: A STUDY ON SURVIVORS OF TRAIN ACCIDENTS
Wahid, Ahmad
; Nirwana, Herman
; Hariko, Rezki
; Fikri, Miftahul
; Choiri, M. Fadlan
; Putri, Kanaya Yose
; Fazria, Nurul
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Diverse individual experiences and problems often lead to painful psychological disorders, one of which is the traumatic experience of individuals who have been involved in train accidents, which can lead to post-traumatic stress disorder. This condition requires responsive and serious attention, as it can have negative and long-lasting effects. One effort that can be made to overcome this problem is the implementation of individual counseling using the eye movement desensitization reprocessing...
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Analisis Rantai Pasok Produk Melon Hidroponik di PT Indigen Karya Unggul Kabupaten Sleman
Mediagro: journal of agricultural sciences
Vol 21
, No 3
(2025)
Public consumption of high-quality horticultural products such as hydroponic melons has shown an increasing trend along with growing awareness of a healthy lifestyle, although overall fruit consumption in Indonesia remains relatively low. This commodity requires an efficient supply chain system to maintain product quality and continuity. This study aims to analyze the structure and performance of the hydroponic melon supply chain and evaluate its marketing efficiency at PT Indigen Karya Unggul,...
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Pengaruh Motivasi Kerja dan Beban Kerja terhadap Kinerja Pegawai ASN pada Badan Pendapatan Daerah Kota Bogor
Andia Janash Mumthaza
; Afriyanti Eva Belinda Lase
; Irfan Achmad Musadat
; Niken Widyastuti
; Harianto Simarmata
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to determine the description of work motivation, workload, and employee performance, as well as to analyze the magnitude of the influence of work motivation and workload on employee performance, both partially and simultaneously. The research method used is descriptive and verification with a quantitative approach. The study population includes all employees of the Bogor City Regional Revenue Agency, namely 83 ASN, who were used as respondents using a non-probability sampling tec...
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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Analisis Perlakuan Akuntansi Aset Tetap pada RSUD Dr. Adhyatma, MPH Provinsi Jawa Tengah
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to determine the accounting treatment for fixed assets at Dr. Adhyatma Regional General Hospital, MPH, Central Java Province, and to determine whether the accounting treatment for fixed assets at Dr. Adhyatma Regional General Hospital, MPH, Central Java Province, complies with PSAP No. 07 concerning Fixed Asset Accounting. This study used a qualitative descriptive research method, using triangulation (a combination of observation, interviews, and documentation) as data collection...
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