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Analisis Tiga Dimensi Short Video Marketing Yang Mempengaruhi Purchase Intention Generasi Z
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Short videos are videos that are five seconds to five minutes long. Short video marketing is now popular because it is considered interesting and interactive. This research was conducted to analyze the dimensions in short video marketing that influence generation Z's purchase intention, the dimensions used are the Emotional, Entertain, and Informative dimensions. The research method that used is literature study. The results showed that the emotional dimension has a significant effect on purchas...
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Sosialisasi Dan Pelatihan Packaging Pada UMKM Di Kelurahan Blitar Untuk Meningkatkan Daya Jual Produk
Ardiansyah Putra
; Ariyani Dewi Safitri
; Clariska Oktania Mega Saputri
; Della Aulia Riskha Arifinda
; Haliza Nugraheni
; Gideon Setyo Budi Witjaksono
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Packaging is one part of a product's marketing strategy in order to increase competitiveness. The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being s...
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Gambaran Asam Urat pada Lansia di Posyandu Melati Kecamatan Cipayung Jakarta Timur
Afif Amir Amrullah
; Kareena Sari Fatimah
; Nikita Puteri Nandy
; Wulan Septiana
; Siti Nurul Azizah
; Nursalsabila Nursalsabila
; Adzkia Hayyanal Alya
; Dayini Batrisyia
; Nabiilah Salsa Zain
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 1
, No 2
(2023)
Gout is a type of arthritis that occurs due to the expansion of uric acid crystals that occur in several joints. The average level of uric acid in the blood depends on gender and age. Someone who is old is usually more susceptible to advanced uric acid. This is the background of this research. This study aims to describe uric acid levels in the elderly at Posyandu Melati, Cipayung District, East Jakarta. This type of research is descriptive with a cross sectional design. The sample selection was...
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Analisis Penggunaan Teori SWOT Pada Showroom Mobil Bekas Di UD. ALDO MOTOR Kec Waru Sidoarjo
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
There are many cases of MSMEs in Indonesia that are not precise in carrying out business strategies due to a lack of knowledge and understanding in building the business. Therefore, a business can achieve its target if the implementation of a business strategy is the driving force for increasing the income of a business. So, this study aims to analyze the strategy of an MSMEs in Waru sub-district, Sidoarjo regency with a descriptive qualitative research method and data collection using interview...
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Pengeluaran Pemerintah Untuk Pembangunan Daerah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Government expenditure is a component of fiscal policy, which is the action taken by the government to control how the economy develops by deciding how much money will be available for spending and revenue each year, as stated in the Budget revenue document. State Budget and Expenditures (APBN). In accordance with the unitary principle that regional government cannot be separated from the central government, on that basis, the independence of a region in managing its household affairs does...
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BUILDING CUSTOMER EXPERIENCE AND SATISFACTION DURING THE COVID-19 PANDEMIC: IMPROVING PRODUCT QUALITY AND SERVICE QUALITY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study analyzes the driving factors for customer experience and satisfaction during the Covid-19 pandemic. This study uses 105 respondents who are customers of Promise Jiwa. The analysis used is PLS-SEM. The results of this study found that service quality and product quality were able to improve customer experience. Other results state that the more customers have a memorable experience, the more they will have an impact on increasing their satisfaction. This study proposes managerial impli...
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SALES PERFORMANCE IMPROVEMENT MODEL BASED ON INTRINSIC RELIGION, HALAL PRODUCT KNOWLEDGE, AND SERVICE VALUE CAPABILITY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to identify the effect of intrinsic religiosity, halal product knowledge, and service value capability on the sales performance value of sharia insurance products. The population of this study was all sharia insurance agents from Prudential insurance in Semarang city. The population in this study was unknown exactly, so the number of samples was calculated using Slovin formula and 150 people were obtained as the sample through the snowball sampling method. Multiple linear regress...
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RELIGIOSITY AS A MODERATOR FOR FRAUD PREVENTION IN VILLAGE FUND MANAGEMENT
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to determine whether the competence of village apparatus, individual morality has an effect on fraud prevention and religiosity as a moderating variable. The population in this study were village officials at the Village Government in the District of Responsibility, Grobogan Regency, Central Java Province. Sampling was carried out using the census method and the number of samples was 106 respondents. Type of data used is primary data. This study uses a questionnaire in data colle...
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Pemberdayaan Literasi-Numerasi Berpendekatan Media Digital pada Siswa Sanggar Kulim Kedah dan Ar-Rahmah Penang Malaysia
Hernawan Sulistyanto
; Djumadi
; Sabar Narimo
; Harun Joko Prayitno
; Sofyan Anif
; Heriyanti Tahang
; Anggun Kusuma Budi
; Fadtma Alfita Septyaningrum
Buletin KKN Pendidikan
Vol 5
, No 1
(2023)
Kemampuan literasi dan numerasi merupakan ketrampilan dasar kependidikan yang perlu dimiliki oleh siswa termasuk anak pekerja migran asal Indonesia di Malaysia. Paguyuban masyarakat Indonesia melalui Sekolah Indonesia Kuala Lumpur (SIKL) telah bekerja sama dengan pihak Kedutaan Besar RI di Kuala Lumpur membentuk sanggar-sanggar belajar (SB) yang sudah berjalan secara rutin dengan target para siswa dapat mengikuti “Kejar Paket”, diantaranya yakni SB Ar-Rahmah Penang dan SB Kulim Kedah. Sesuai has...
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Penguatan Keterampilan dengan Stimulasi Literasi Berbasis TIK bagi Guru Ikatan Guru Aisyiyah Bustanul Athfal (IGABA) Kartasura
Junita Dwi Wardhani
; Sri Katoningsih
; Tri Asmawulan
; Nabila Mar’atus Nasywa
; Arreta Chori Mahaeswari
Buletin KKN Pendidikan
Vol 5
, No 1
(2023)
Salah satu indikator kompetensi profesional guru adalah mampu memanfaatkan teknologi dalam proses pembelajaran untuk menjawab tantangan zaman. Hal ini sangat sesuai dengan kompetensi guru abad 21 yaitu memiliki keterampilan dan literasi digital yang baik. Stimulasi literasi harus disesuaikan karakteristik dan kebutuhan anak. Metode yang dilakukan harus fun tidak membuat anak merasa terbebani serta memaksimalkan semua indera anak. Literasi merupakan jalan utama guna mencerdaskan dan menyejahterak...
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