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Wardah Dari Pandangan Mahasiswa: Antara Kesadaran, Citra, dan Keputusan Pembelian Cushion
Rohman, Fadillah Fatqur
; Safanah, Melati Nur
; Sari, Novia Fatikhah
; Zharifah, Sabnita La'aili Nur
; Riswari, Syifa Destiana
; Hasanah, Uswatun Nur
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This research attempts to evaluate the impact that brand awareness and brand image have on the purchase decision of Wardah cushion products by Economic Education students of UNS. The sample size consisted of 71 respondents which were collected using purposive sampling technique. Analysis performed included multiple linear regression, classical assumption tests (normality, multicollinearity, heteroscedasticity), t test, F test, and coefficient of determination in SPSS 2022. Results from the analy...
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Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z
Khairunnisa, Kaifa Elfitri
; Amanda, Khofifah Tria
; Nailah, Muflihatun
; Alifah, Naswa Naila
; Fitria, Yumna Rizky
; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descript...
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An Analysis of Expressive Speech Acts in Comments on Lex Fridman’s Podcast with Elon Musk
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 1
(2025)
This research analyzes expressive speech acts the viral YouTube podcast episode “Elon Musk: Neuralink and the Future of Humanity | Lex Fridman Podcast #438,” which drew massive attention and engagement from global audiences. Employing a descriptive qualitative method, the study identifies sixteen types of expressive speech acts based on the frameworks of Norrick (1978), Austin (1962), and Vanderveken & Kubo (2002), and examines their communicative functions using Leech’s (1983) taxonomy. The...
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Digital Marketing and SEO Development to Increase Sales of Telang Tea Flowers
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Butterfly pea flower (Clitoria ternatea) is gaining recognition for its numerous health and beauty benefits, making it a prominent product in the herbal market. Despite its growing popularity, marketing efforts have largely remained localized, underutilizing the potential of digital platforms. This article seeks to explore the application of digital marketing and Search Engine Optimization (SEO) to enhance the sales of butterfly pea flower products. The initiative involves hands-on training that...
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Analysis of the Principle of Copyright Ownership of Works of Artificial Intelligence (AI) in the Perspective of Positive Law
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
The rapid development of Artificial Intelligence (AI) has created new challenges for copyright law, especially in terms of ownership, originality, and creativity. This study focuses on two main issues: how Indonesian copyright law regulates the ownership of works created by AI, and the legal impact on the principles of originality and creativity. The method used is normative juridical, based on library research, and refers to Law Number 28 of 2014 on Copyright and other related regulations. The...
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Penegakan Hukum Pidana Terhadap Kasus Kenakalan Remaja di Kabupaten Purbalingga
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
Purbalingga Regency is currently facing serious challenges related to social security and safety due to increasing criminal activities involving groups of teenagers. This study aims to determine and analyze criminal law enforcement against juvenile delinquency cases in Purbalingga Regency, and to determine and analyze the obstacles for the Purbalingga Regency police so that crimes committed by juveniles do not occur. The type of research uses empirical legal research, with a descriptive research...
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Rice-Adulterated Roasting: How Traditional Practices Alter Acidity and Caffeine in Indonesian (Sumowono) Robusta Coffee (Coffea Canephora)
Journal of Chemical Process and Material Technology
Vol 4
, No 2
(2025)
Coffee is a globally significant commodity, with Coffea canephora (robusta) accounting for 40–43% of production. Recent climate-induced yield declines have raised concerns about coffee quality and affordability. Traditional Indonesian practices, such as adding rice during roasting, offer potential solutions to modulate flavor and chemical composition. This study investigates the effects of rice adulteration (0–30% w/w) on the acidity and caffeine content of Sumowono Robusta coffee using UV-VIS s...
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Strategi Komunikasi Pemasaran untuk Penguatan Urban Farming di Kelurahan Mangunsari, Kecamatan Gunungpati
Rekno Sulandjari
; Dina Damayanti
; Heru Sri Wulan
; Leonardo Budi Hasiholan
; Angel Maynanda Ayu Gracia Fani
Public Service And Governance Journal
Vol 6
, No 2
(2025)
In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help ex...
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Pengaruh Tingkat Pengangguran dan PDB Terhadap Tingkat Kemiskinan di Indonesia
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
This study aims to analyze the effect of unemployment rate and Gross Domestic Product (GDP) on poverty rate in Indonesia in the period 2000-2023. The method used is an associative quantitative approach with secondary data obtained from the World Bank. Data processing uses EViews through stationarity test, cointegration, classical assumptions, and Error Correction Model (ECM). The results of the study indicate that unemployment rate has a negative but insignificant effect on poverty, while GDP ha...
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Kajian Komparasi Sistem Pendidikan Sekolah Menengah Atas Di Indonesia dan Vietnam Pada Metode dan Asesmen Pembelajaran Fisika
JURNAL PENDIDIKAN
Vol 34
, No 2
(2025)
Fokus utama dari penelitian ini adalah untuk menggali perbedaan dalam cara mengajar yang digunakan oleh guru serta metode evaluasi yang diterapkan untuk menilai pemahaman siswa. Penelitian ini juga bertujuan untuk menemukan keuntungan dan tantangan dari masingmasing pendekatan dalam membantu siswa memahami fisika dengan lebih baik. Dengan mengeksplorasi perspektif dari kedua negara, penelitian ini diharapkan bisa memberikan informasi yang berguna bagi guru dan pembuat kebijakan untuk memperbaiki...
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