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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap OCB Karyawan di Hotel Bukit Indah Lestari Baturaja
CiDEA Journal
Vol 3
, No 2
(2024)
This study aimed to determine the influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel. The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis there was an influence of job satisfaction on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with at-count (4.878) > t-table ( 2.009). Organiz...
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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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THE INFLUENCE OF GRATITUDE AND SELF-ESTEEM ON PSYCHOLOGICAL HELP-SEEKING BEHAVIOR IN VOCATIONAL SCHOOL STUDENTS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
The behavior of seeking psychological help shows a sign of mental health in adolescents. Seeking psychological help is influenced by various things, including gratitude and self-esteem. With gratitude, students appreciate the benefits of social support for their problems, and with self-esteem, they will raise defenses to solve their problems. This study examines the effect of gratitude and self-esteem on psychological help-seeking behavior in vocational high school students in Boja Distric...
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SPIRITUALITY AND RESILIENCE OF FORMER DRUG ADDICTS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Having the status as a former drug addict who has served his sentence and rehabilitation, it seems that he faces two biggest challenges when returning to society, namely negative stigma and relapse. When facing the challenges of life in society, the ability to renew oneself is needed which is related to spirituality and resilience. The purpose of this study was to determine the relationship between spirituality and resilience in former drug addicts. The method used was quantitative with a correl...
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INTERGENERATIONAL FOOD TABOO: EXPLORATION THE FORMATION OF SELF-EFFICACY IN MOTHERS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-efficacy presents high confidence in achieving goals, including those who are pregnant. On the other hand, there is a food taboo phenomenon that is believed by people across generations in various regions including on the coast amidst the acceleration of information. This phenomenon is by carrying out food taboos that are believed to affect health. On the other hand, these taboos risk a person lacking nutritious food. Where other risks are the health of the fetus and child in the future and...
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PEER CONFORMITY: A GATEWAY TO SELF-HARM BEHAVIOR IN SCHOOL STUDENTS?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-harm behavior has become a significant mental health problem among adolescents. This study aimed to examine the relationship between peer conformity and self-harm tendencies in school students. A descriptive correlational quantitative research method was used involving 234 tenth and eleventh grade students. Data were collected using a peer conformity scale and a self-harm scale that had been tested for validity and reliability. Non-parametric correlation analysis showed a negative relations...
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HOW ACADEMIC SUPERVISION ENHANCES TEACHER PROFESSIONALISM THROUGH PERSONALITY DEVELOPMENT?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This research aims to explore how academic supervision can enhance teachers' professionalism by encouraging their personal development, improving their teaching competence, and ultimately resulting in better student performance. The method used in this research is quantitative research with a descriptive quantitative survey method. The population in this study were 273 State Vocational School teachers in Lampung Province who were selected using simple random sampling. This research uses a standa...
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A CORRELATIONAL STUDY OF WORK STRESS AND JOB PERFORMANCE AMONG BANK EMPLOYEES IN ILORIN METROPOLIS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study examined the relationship between work stress and job performance in the banking sector, within Ilorin Metropolis, Kwara State. The research method used was a descriptive survey of correlation type. The target population for this study consisted of all bank employees in Ilorin metropolis, Kwara State. A sample of 120 bank employees was randomly selected for the study. Data collection was done using a questionnaire called the "Work Stress and Job Performance Questionnaire" (WSJPQ). Thi...
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GUIDANCE AND COUNSELING EFFORTS TO IMPROVE STUDENTS' ACADEMIC SELF-EFFICACY: A SYSTEMATIC LITERATURE REVIEW
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
One aspect that is very important and influential on student achievement at school is academic self-efficacy. Because of this urgency, it is expected that students can improve their academic self-efficacy. Low academic self-efficacy will have an adverse impact on a number of aspects that are urgent in student learning activities The focus of this research is to review what services can be provided by guidance and counseling in an effort to alleviate the problem of low student academic self-effic...
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