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Menampilkan 1–8 dari 8 artikel
PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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PERAN DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS LAYANAN DALAM PENINGKATAN KEPUTUSAN PEMBELIAN ULANG KOPI DISAAT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates how digital marketing, product quality, and service quality impact the repurchase intentions of consumers who buy Kopi Disaat products. The study is driven by the increasing competition in Indonesia’s coffee shop market and the rising consumer preference for coffee served in plastic cups. A quantitative approach was utilized, applying Structural Equation Modeling with Partial Least Squares (SEM-PLS) using SmartPLS 4.0. Data were gathered through purposive sampling from...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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TRAINING ON THE USE OF THE PADLET PLATFORM AS A DIGITAL LEARNING MEDIA FOR ELEMENTARY SCHOOL TEACHERS
Abdi Masya
Vol 6
, No 1
(2025)
The development of the world of technology in the current era can be a strong impetus to optimize technology in various fields, including the world of education, one of which is in the form of digital learning media. Elementary school teachers in Trenggalek Regency find it difficult to use digital learning media due to lack of knowledge and training regarding the use of digital media, teachers still do not master the use of digital platforms that can be used as learning media, variations in the...
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TRAINING ON THE UTILIZATION OF QUIZZ MEDIA AS A LEARNING EVALUATION MEDIA AT SDN TAMBAKAGUNG MOJOKERTO
Abdi Masya
Vol 6
, No 1
(2025)
The problem in this study is the limited understanding and skills of teachers at SDN Tambakagung Mojokerto in utilizing technology for learning evaluation. Many teachers are not yet accustomed to using digital platforms such as Quizizz to compile interactive and efficient evaluation questions. This causes the evaluation process to tend to be conventional, monotonous, and takes a long time to analyze the results. In addition, some teachers do not yet know the full potential of Quizizz features th...
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Peran Dinas Perindustrian dan Perdagangan Kota Batam dalam Melakukan Pemberdayaan Masyarakat: Studi pada Kelompok Pengrajin Kain Tenun Pulau Ngenang Kota Batam
Jurnal Media Administrasi
Vol 9
, No 2
(2024)
In the Riau Islands, especially on Ngenang Island, weaving activities have become part of the life of the Malay community. This initiative to develop and produce woven fabric aims to preserve culture as well as empower women and improve the local economy. This research aims to determine the role of the Batam City Department of Industry and Trade (Disperindag) in empowering the community through groups of woven cloth craftsmen on Ngenang Island. This research uses a qualitative descriptive resear...
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PELATIHAN KEGIATAN LITERASI DIGITAL UNTUK MENINGKATKAN KOMPETENSI GURU DI ERA KURIKULUM MERDEKA BELAJAR
Abdi Masya
Vol 5
, No 1
(2024)
The Independent Curriculum is a new curriculum that requires the readiness of teachers and students to use technological information in implementing learning. Digital literacy can no longer be separated from learning in the current era. The aim of this community service is to prepare teachers to implement the Independent Curriculum, especially strengthening digital literacy. Before the training process, not all of the participants had digital literacy skills, so some teachers and students did no...
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PENGEMBANGAN PROFESIONALISME GURU MELALUI PELATIHAN MEDIA PEMBELAJARAN MELALUI PEMANFAATAN CANVA
Abdi Masya
Vol 4
, No 2
(2023)
Tujuan pengabdian masyarakat ini adalah untuk mengembangkan media pembelajaran yang kreatif dan inovatif melakui aplikasi canva. Guru harus memiliki kreativitas dalam menciptakan pembelajaran yang dapat meningkatkan kemampuan berfikir siswa. Salah satunya penggunaan media pembelajaran yang bervariasi dan berbasis digital sesuai perkembangan peserta didik di era abad 21. Hasil dari pengabdian masyarakat ini yaitu media pembelajaran IPS yang menarik dan inovatif dengan menggunakan aplikasi canva s...
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