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KOMUNIKASI PEMASARAN VIA FACEBOOK DAN INSTAGRAM DALAM MENINGKATKAN LOYALITAS PELANGGAN ( Studi kasus di Anima Coffee & Chill Kartasura, Sukoharjo)
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 2
, No 32
(2017)
This research was based on researchers seeing the success of anima coffee & chill seensignificantly within 1 years after the coffee shop be established. The media that used in isfacebook and instagram. The purpose of this research is to describe how marketingcommunications anima coffe & chill via facebook and instagram to improve the customerloyalty. Methods used in research is with the study descriptive qualitative. The result showedthat the activity of marketing communications using in...
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HUBUNGAN WORD OF MOUTH TERHADAP KEPUTUSAN PELANGGAN DI PERCETAKAN AMANI OFFSET SURAKARTA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Type of this research is quantitative. The theory is the theory of Kotler (2000) for themeasurement of the variable declared Word Of Mouth is also a marketing strategy to makecustomers talk (to talk), promoting (to promote), and sell (to sell) to other customers. Thepopulation in this research is all customers Amani Offset Surakarta, as for the withdrawal ofsamples done by non probability sampling aksidental so obtained as many as 100 peoplesampling. Premier data obtained through the disseminati...
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STRATEGI PROGRAM RADIO SIARAN ESOA DALAM UPAYA MEMPERTAHANKAN PENDENGAR DI ELSHADDAI FM
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
This research is a qualitative descriptive study that describes the strategy of Programmer,Producer, Broadcaster at ESOA program to keep listeners on Elshaddai FM. Using interactivedata analysis techniques of Miles and Huberman. These results indicate that efforts intend forlisteners to continue listening stable ESOA program. Efforts made is adapt the program to theneeds of listeners in terms of concept, content, placement of airtime equal to the criteria ofSusan Tyler Eastman and Douglas A. Fer...
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EFEKTIVITAS PENGGUNAAN SMARTPHONE DALAM MENDUKUNG PROSES BELAJAR DIKALANGAN PELAJAR SD NEGERI 01 MALANGJIWAN COLOMADU KARANGANYAR
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
This research is a descriptive-qualitative who try to describe the effectiveness of the use of thesmartphone in supporting the learning process among the students of elementary school 01Malangjiwan Colomadu Karanganyar. By using the interactive analysis models belonging to theMiles and Huberman, the results showed that the use of smartphones in the schools to improvestudents‟ communication activities with parents. The use of smartphones in the learningactivities in schools is hardly to be foun...
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IMPLEMENTASI COMMUNITY RELATIONS DALAM PROYEK PENGEMBANGAN RUMAH TURI
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Type of research is Qualitative. Descriptive with objective to describe implementationscommunity relations in the project development of Rumah Turi. With theory Public Relations,community relations and public attitude. The informant was a Public Relations Rumah Turi, thecommunity and the neighborhood. Engineering data collection i.e., interview, observationand documentation. This research uses triangulation of data as the technique of the validityof the data. The analysis of data used 3 componen...
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MANAJEMEN LPP RRI SURAKARTA DALAM MELESTARIKAN PROGRAM SIARAN PEDESAAN
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 29
(2017)
This research is descriptive - qualitative aims to describe and analyze the management of LPPRRI Surakarta in preserving the Rural Press program. By using interactive analysis , theresults showed that the leadership of LPP RRI Surakarta has authorized the broadcastprogram coordinator countryside to manage their own all the needs and requirements at thetime of production starting from the planning , organizing, directing and give effect to , andsupervision .Key words: Management, press, rural
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PERFORMA RETORIKA MARTY M. NATALEGAWA DALAM SESI PEMBUKAAN UNAOC 6 BALI
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 29
(2017)
This study was motivated by Marty M. Natalegawa as the representative of Indonesia forrhetoric, which successfully gave the effect of a follow-up on the implementation of UNAOC 6.This study described forms of rhetorical performance, mastery of the message, vocal strength,and visual aspects of Marty M. Natalegawa in UNAOC 6, Bali. The research had conducted indescriptive studies, document analysis, which focusing on observation and the circumstances.The researchers acted as an observer, which onl...
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PROPAGANDA NIIS MELALUI MEDIA SOSIAL DAN PERSEPSI MAHASISWA ISLAM SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 2
(2016)
Penelitian kualitatif dengan judul “Propaganda NIIS Melalui Media Sosial dan PersepsiMahasiswa Islam Surakarta†dilatar belakangi kenyataan bahwa gencarnya perlawanan mediamassa global ternyata tidak menyurutkan gelombang sukarelawan NIIS datang dari berbagaipenjuru dunia, namun justru semakin meningkat. Hal ini diduga karena gencarnyapropaganda NIIS yang disebarluaskan melalui media sosial yang langsung diterimakelompok-kelompok sasaran. Pengumpulan data dilakukan dengan wawancara mendalamk...
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KOMUNIKASI DALAM MASYARAKAT MULTIKULTUR
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 14
, No 23
(2013)
Abstract This study describes how the communication takes place in a multicultural society in Tambora Timur Mojosongo Surakarta. Using the interpretive paradigm, the results of this qualitative descriptive method suggests that communication in multicultural society can thrive in situations that mindfulness, as citizens have an adequate intercultural communication competence, the ability to integrate aspects of motivation, knowledge and skills that enable them to communicate appropriately, effect...
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KASUS SRIWEDARI DALAM BINGKAI BERITA JOGLOSEMAR (Sriwedari Case in News Frame of Joglosemar)
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 15
, No 24
(2013)
Abstrak Penelitian ini mendeskripsikan bagaimana bingkai berita Joglosemar dalam memberitakan kasus sengketa tanah Sriwedari sebagai salah satu icon penting dari Kota Surakarta. Metode penelitian yang digunakan adalah analisis framing dari model Zhongdan Pan dan Gerald M. Kosicki, yang meneliti unsur-unsur Sintaksis, Tematik, Skrip, dan Retoris dari sebuah berita. Hasil analisis menunjukkan bingkai berita Joglosemar adalah bahwa Sriwedari merupakan aset masyarakat dan harus tetap menjadi aset ma...
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