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Menampilkan 1–2 dari 2 artikel
The Role Of E-Commerce For MSMEs
Betty Rahayu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 3
(2023)
The purpose of this research is to determine the determinants of choice variables for MSME companies in Cimahi when it comes to using e-commerce. In this study, the Theory of Planned Behavior (TPB) is used as a theoretical framework to construct research hypotheses. The earliest stages of the research began with the collection of primary data in the form of questionnaire responses from Cimahi chips SMEs, with a total of 148 respondents filling out the questionnaire. The acquired data will next b...
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Antam Marketing Mix Strategy Group
Frans Sudirjo
; I Nyoman Tri Sutaguna
; Kaharuddin Kaharuddin
; Arief Yanto Rukmana
; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 4
(2023)
As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through in...
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