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Menampilkan 1–2 dari 2 artikel
Antam Marketing Mix Strategy Group
Frans Sudirjo
; I Nyoman Tri Sutaguna
; Kaharuddin Kaharuddin
; Arief Yanto Rukmana
; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 4
(2023)
As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through in...
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The Impact Of Work Communication And Discipline On Employee Performance
Ade Risna Sari
; Geofakta Razali
; Darmawati Manda
; Arief Yanto Rukmana
; Pitono Pitono
Transformasi: Journal of Economics and Business Management
Vol 2
, No 3
(2023)
The objective of this study is to determine and analyze the effects of the work environment, communication, and discipline on employee performance. The background of this study is the phenomenon of inadequate company facilities, budget constraints, poor communication with colleagues, where employees tend to form separate groups, and the low level of discipline and self-awareness of employees and superiors regarding compliance with regulations. The study is quantitative, and the data was analyzed...
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DOI