Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–4 dari 4 artikel
The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant...
Sumber Asli
Google Scholar
DOI
The Influence of Price Perceptions, Service Quality and Trust on Gojek Customer Loyalty at the Universitas Sumatera Utara
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that p...
Sumber Asli
Google Scholar
DOI
Determinants of Customer Loyalty at Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
This research aims to determine the effect of service quality and customer satisfaction on customer loyalty and also aims to increase customer loyalty. This research used customers of Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City as respondents in filling out the questionnaire as many as 170 customers. The tests used in this research are data quality tests, classical assumption tests, influence tests and hypothesis tests. From the results of this research, it was found that the...
Sumber Asli
Google Scholar
DOI
The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust an...
Sumber Asli
Google Scholar
DOI