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GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The ai...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY
Prabowo, Catur
; Harminingtyas, Rudika
; Pelupessy, Ig. Henri
; Widowati, Maduretno
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respon...
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THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, mea...
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Evaluating Fine Arts Learning Media: A Formative-Summative Evaluation Model In The Psychomotor Domain
Annida Zulfa
; Rini, Sulistyo
; Wicjaksono, Eko Bayu Putra
; Ernawati
; Razimmi, Muhammad
; Marcella, Yulianda
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The evaluation of learning media in fine arts education is essential to ensure the achievement of students’ psychomotor learning outcomes, particularly at the elementary school level. However, systematic evaluation models that focus on skill-based learning remain limited in classroom practice. This study aims to examine and guide the evaluation of fine arts learning media for fourth-grade elementary school students using Scriven’s formative–summative evaluation model. A quantitative descriptive...
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SOSIALISASI PENTINGNYA GERMAS DALAM MENINGKATKAN KESEHATAN LINGKUNGAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
This research focuses on the implementation of the Healthy Living Community Movement (Germas) in the Pulau Atas Subdistrict community of Samarinda City. Germas represents a systematic and planned collective effort aimed at enhancing the quality of life by promoting healthy behaviors. Using a quantitative descriptive research design and incidental sampling techniques for respondent selection, the study is scheduled for May 2023. The study primarily addresses Germas's role in fostering a healthier...
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PEMBENTUKAN DAN OPTIMALISASI PERAN KADER MASYARAKAT DALAM PENGELOLAAN SAMPAH RUMAH TANGGA DI DESA PONGOK BANGKA SELATAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
The problem that occurs in the Pongok Community is the lack of awareness and knowledge of the Pongok village community regarding the disposal and management of household waste. The community disposes of rubbish by throwing it into the sea and burning it. Village cadres have not yet been formed for waste management in Pongok village. There are health impacts from the effects of burning rubbish such as respiratory diseases and problems with the fetus during pregnancy. The target of this activity i...
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A Literature Review on the Use of Interactive Mind Maps with Mentoring to Improve Science Learning Outcomes in Elementary Schools
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
Improving learning outcomes in Natural and Social Sciences (IPAS) at the elementary school level remains a challenge, particularly in fostering students’ conceptual understanding and critical thinking skills. Conventional instructional approaches often fail to optimally support these competencies, indicating the need for innovative learning strategies. This study aims to analyze the effectiveness of mentoring-based interactive mind map media in enhancing elementary school students’ IPAS learning...
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Immersive Chemistry Learning with Augmented Reality: Exploring Students’ Needs on Visualizing Chemical Bonding
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The digital transformation of education has opened broad opportunities for innovation, yet the use of advanced technologies such as Augmented Reality (AR) in chemistry learning remains limited, particularly in Indonesia. The present research examines high school students’ needs for AR-based instructional media on the abstract topic of chemical bonding. A descriptive quantitative approach was employed within the Analysis phase of the ADDIE instructional design model. Data were collected using a v...
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PENINGKATAN PENGETAHUAN DAN KEMAMPUAN PENGAPLIKASIAN PENGELOLAAN SAMPAH PADA MASYARAKAT DUSUN TEGALTANDAN BANGUNTAPAN BANTUL
Rokhmayanti , Rokhmayanti
; Alghozi, Umar Faruq
; Badri, Mohammad Zain
; Wibowo, Rena Anjeli
; Farzanah, Atikah
; Sya’baniah, Putri Rahayu
; Azzahra, Losa Rarafatmi
; Martini, Titim
; Hastuti, Siti Kurnia Widi
; Astuti, Fardhiasih Dwi
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
Garbage is a problem for people in both urban and rural areas. Unmanaged garbage can adversely affect public health. This community service aims to handle organic waste problems that have a role in social, environmental, and health impacts. Community service on organic waste management was carried out in Tegaltandan with lectures and practice methods in an effort to increase community knowledge and understanding of household organic waste management. Pre-test and post-test were conducted by dist...
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