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Menampilkan 31–40 dari 142 artikel
RFM Analysis Application for Customer Loyalty Identification in Bodywork PT. Bengawan Karya Sakti
Dinamik
Vol 30
, No 2
(2025)
The bodywork industry in Indonesia is under high competitive pressure, requiring companies to be more adaptive in understanding customer behavior in order to maintain business continuity. PT. Bengawan Karya Sakti as one of the national bodywork companies, has not optimally utilized historical transaction data to assess customer loyalty. This study aims to identify customer loyalty segmentation through the application of the RFM (Recency, Frequency, Monetary) method, which is used to analyze sale...
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Cultural Preservation Strategy Through Tourism : A Case Study of the Surakarta Palace
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This research explores cultural preservation strategies through the development of the tourism sector, using the Surakarta Palace as a case study. The Surakarta Palace, a cultural heritage site in Central Java with significant historical and cultural value, plays a vital role in preserving Javanese traditions while contributing to regional tourism growth. This study adopts a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings reveal...
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PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEWAJARAN HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TOKO DOKTER KOMPUTER
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to examine the impact of service quality, brand image, and price fairness on customer satisfaction and loyalty at Dokter Komputer Store in Semarang. Using a quantitative approach, data were collected through questionnaires from 195 respondents selected via purposive sampling. The analysis, conducted using the SEM method with SmartPLS, revealed that these three factors positively and significantly influence customer satisfaction, which in turn has a direct impact on customer loyal...
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Administrasi Keimigrasian dalam Pengawasan Orang Asing: Telaah Literatur atas Kebijakan dan Pelaksanaannya
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to examine immigration administration within the context of foreigner surveillance in Indonesia through a literature review approach. The primary focus is on policy analysis, implementation, challenges, and the effectiveness of surveillance systems based on legal documents, institutional reports, and recent academic publications. Findings indicate that Indonesia’s immigration policy has a relatively strong legal framework through Law No. 6 of 2011 and its derivative regulations....
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Function and Effectiveness of Knife Sharpness for Food Preparation
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Knife, knife is an important tool for cooks and even head chefs. There are various types and materials of knives, each knife has the same function but with different effectiveness for cutting certain ingredients. For example, 'Chef knife' This chef knife is most commonly used in the f&b world or at home, the second is 'Cleaver' cleaver or often called machete is most often used in China, and if in Indonesia it is most often used to cut poultry, and to chop various meats, the third is 'Bread...
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Optimalisasi Penerapan Standard Operating Procedure (SOP) dalam Meningkatkan Pelayanan Front Office Department di Four Star By Trans Hotel, Renon, Bali
DHARMA EKONOMI
Vol 32
, No 1
(2025)
This study was conducted at Four Star by Trans Hotel, Renon, Bali which discussed the Optimization of the implementation of standard operating procedures (SOP) in improving front office department services. The purpose of this study was to determine the implementation of Front Office SOPs at Four Star by Trans Hotel and how SOPs can improve service quality. Researchers used primary and secondary data to support this study. Data collection techniques used were observation, interviews and document...
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INOVASI BISNIS PARIWISATA INDONESIA PASCA PANDEMI COVID-19
Tangkudung, Auderey Gameliel Dotulong
; Rante, Jones Zenas
; Pakpahan, Marisi
; Putri, Ameilia
; Puteri, Astriana
; Pribadi, Dado
; Gosita, Debora Rifiani
; Rustandi, Jeffry
; CPR, Josaphat Januar
; Ghalib, Kamelia
; Farieanna, Roos
; Purnawirawati, Selfi
; Setiawan, Sigit
; Bassuni, Wahyu
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The tourism industry plays an important role in economic growth, both at the international and national levels. However, the COVID-19 pandemic has caused a global crisis that has hit the tourism sector around the world, including Indonesia. Restrictions on movement and mobility of people between regions, health concerns, and uncertainty have led to a drastic decline in tourism activity and the tourism sector has seen a significant drop in revenue. This has had a social impact, with many workers...
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Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang
Jurnal Ilmiah Serat Acitya
Vol 14
, No 1
(2025)
Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis dat...
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Semantic Interpretation of Tubuh yang Padam Tersulut Lyrics by Harum Manis: Interpretasi Semantik pada Lirik Lagu Tubuh Yang Padam Tersulut Karya Harum Manis
RADIANT: Journal of Applied, Social, and Education Studies
Vol 5
, No 3
(2025)
Music and song lyrics serve as universal communication media. Semantic interpretation in song lyrics is intriguing to study due to their often ambiguous language. Words in song lyrics may have literal, metaphorical, or symbolic meanings, depending on context and delivery. This study explores the semantic richness in Harum Manis's Tubuh yang Padam Tersulut, focusing on how its lyrics convey emotions of loss through evocative language. Using qualitative descriptive analysis, this research identifi...
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Perancangan WebAR sebagai media hybrid-education mengenai tujuan ke-13 dari SDGS
IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Vol 4
, No 1
(2025)
The compulsive impact of human-caused climate change is now considered more of an environmental issue than a national security threat. The latest 2030 Agenda, the Sustainable Development Goals (SDGs), has a transformational vision to achieve universal literacy worldwide, including Indonesia. Addressing climate change is Goal 13 of 17 SDGs. This study uses a qualitative research method with a linear research strategy to develop hybrid-education media in the form of printed pamphlet media with Aug...
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