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PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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PERANAN INTELLECTUAL CAPITAL, PROFITABILTIAS, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The increase in the number of investors and the recovery of the economy and capital markets in Indonesia after the Covid-19 pandemic has made companies compete with each other in maximizing their company value. Competition to maximize company value also occurs in companies included in the Kompas100 index, where the company index reflects most of the national stock capitalization. Although the Kompas100 Index has a large capitalization, the average trend of PBV values in the index actually shows...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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ANALISIS PENGARUH HARGA, EFISIENSI WAKTU, DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALAN BETON SIAP PAKAI DI PT DIRGANTARA BETONINDO BATANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study analyzes the influence of price, time efficiency, and product quality on ready-mix concrete sales volume at PT Dirgantara Betonindo Batang. This study employed a quantitative method with a causal approach, gathering data through surveys, interviews, and document analysis. A total of 70 respondents were selected using purposive sampling. The outcomes of the multiple linear regression analysis demonstrate that both time efficiency and product quality significantly influence sales volume...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Pengaruh Etos Kerja, Semangat Kerja dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Pada Badan Pendapatan, Pengelola Keuangan dan Aset Daerah (BPPKAD) Kota Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work ethic, work spirit, and physical work environment on employee performance at the Regional Revenue, Financial, and Asset Management Agency (BPPKAD) of Kediri City. This research employed an associative quantitative method with a descriptive approach. The population consisted of 215 employees, and a purposive sampling technique was used to select 100 respondents. Data were collected using a five-point Likert scale questionnaire that had been tested...
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Analisis Opini Publik Pimpinan Daerah Pemuda Muhammadiyah Solo Tentang Citra Gus Miftah Pasca Kontroversi Dakwah di Magelang
Research Fair Unisri
Vol 9
, No 1
(2025)
Kontroversi dakwah Gus Miftah di Magelang pada tahun 2024 menjadi sorotan publik karena penggunaan bahasa yang dinilai kurang pantas oleh masyarakat, terutama ketika ia berstatus sebagai tokoh agama sekaligus pejabat publik. Peristiwa tersebut memicu pro dan kontra di media massa maupun media sosial, serta mendapat respons dari berbagai organisasi Islam termasuk Pemuda Muhammadiyah. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana opini publik dari Pimpinan Daerah Pemuda Muha...
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Implementasi E-Katalog dalam Meningkatkan Transparansi dan Akuntabilitas Pengadaan Barang dan Jasa di Dinas Pemuda dan Olahraga (DISPORA) Kota Semarang
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Government procurement of goods and services is a crucial instrument in achieving transparent, efficient, and accountable governance. One of the key innovations introduced is the e-Catalogue system, an electronic procurement platform provided by the National Public Procurement Agency (LKPP). This study aims to evaluate the implementation of the e-Catalogue in sports equipment procurement at the Youth and Sports Office (Dispora) of Semarang City, focusing on its mechanisms, supporting and inhibit...
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Sistem Informasi Akademik untuk Meningkatkan Kualitas Pembelajaran (Studi Kasus Di SMPK Wawonato Kabupaten Ende)
Rendo, Katarina Ria
; Mude, Anastasia
; Togo, Rosalin
; Rendo, Katarina Ria
; Mude, Anastasia
; Togo, Rosalin
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk merancang dan membangun Sistem Informasi Akademik (SIA) berbasis web di SMPK Wawonato sebagai upaya untuk meningkatkan kualitas pembelajaran. Dalam proses belajar mengajar, pengelolaan data akademik yang masih dilakukan secara manual menyebabkan kendala dalam efisiensi, keakuratan, dan kecepatan akses informasi oleh guru, siswa, maupun pihak sekolah. Metode pengembangan yang digunakan adalah model Waterfall yang terdiri dari tahapan: requirement, design, implementa...
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