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EFEK DISCOURAGED BORROWERS DAN KEUNGGULAN KOMPETITIF TERHADAP KINERJA USAHA UMKM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
There is a phenomenon in which MSME actors often feel reluctant to apply for credit from banking institutions due to various obstacles, such as concerns over application rejection, difficulties in fulfilling administrative requirements, lack of collateral, and high interest rates—this condition is referred to as "discouraged borrowers." The population in this study consists of MSME actors in the manufacturing industry in Central Java Province, and by using purposive sampling, a total sample of 3...
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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enab...
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PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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2 Sitasi
PENGARUH KEMUDAHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE DI KECAMATAN BANYUMANIK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to analyze the influence of convenience and lifestyle on online purchasing decisions on Shopee e-commerce in Banyumanik District. This study uses a quantitative method that obtains data from questionnaires distributed via Google Form. In this study, 100 respondents were found who were classified as Banyumanik residents aged 17 years and over and had made purchases on Shopee e-commerce in the last 6 months. For each data, it will be analyzed with the help of SPSS (Statistical Pack...
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11 Sitasi
PENGARUH FAKTOR-FAKTOR PELAYANAN PUBLIK TERHADAP KEPUASAN MASYARAKAT DALAM LAYANAN ANTAR DAN AMBIL BARANG BUKTI DI KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The objective of this study is to examine how the quality of discussion, service procedures, policy implementation, staff competence and service transparency affect the population's satisfaction with the provision and receipt of information. The data were collected using quantitative descriptive methods such as observation, questionnaires, interviews and documentation. Multiple linear regression was used to assess the suitability of the model. The model was then tested for its validity, reliabil...
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1 Sitasi
PENGARUH PLANT LAYOUT DAN STRATEGI LOKASI TERHADAP MINAT BERKUNJUNG PADA WARKOP STARBEH
Nurfauziah, Siti
; Aditya Assagieb, M. Bagier
; Putri, Mayada
; Rosalia
; Oktaviani Putri, Aurel
; Alattas, Hady
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Dengan perkembangan industri kuliner Indonesia, warkop telah menjadi tempat yang diminati untuk berkumpul, sehingga faktor yang memenuhi keputusan pengujung sangat penting untuk dipahami. Tujuan dari penelitian ini adalah untuk mengevaluasi pengearuh plant layout dan strategi lokasi terhadap minat berkunjung di Warkop Starbeh, sebuah kedai kopi yang sangat disukai masyarakat. Metode penelitian yang digunakan termasuk penyebaran kuesioner dan analisis statistik untuk menemukan hubungan antara tat...
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PENGARUH MENTAL DAN MODAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI PEMBANGUNAN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the influence of mentality and capital on the entrepreneurial interest of Development Economics students at Universitas Muhammadiyah Sumatera Utara. Multiple linear regression analysis and descriptive correlational approaches are employed in this quantitative approach. 39 students using a variety of sampling methodologies made up the sample. The study's findings show that, partially and concurrently, financial and mental resources significantly and favorably influence...
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ANALISIS PENGARUH HARGA, EFISIENSI WAKTU, DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALAN BETON SIAP PAKAI DI PT DIRGANTARA BETONINDO BATANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study analyzes the influence of price, time efficiency, and product quality on ready-mix concrete sales volume at PT Dirgantara Betonindo Batang. This study employed a quantitative method with a causal approach, gathering data through surveys, interviews, and document analysis. A total of 70 respondents were selected using purposive sampling. The outcomes of the multiple linear regression analysis demonstrate that both time efficiency and product quality significantly influence sales volume...
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MENELAAH FAKTOR INTERNAL PERUSAHAAN DI BALIK PRAKTIK PENGHINDARAN PAJAK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Tax avoidance is a crucial issue in corporate governance as it can reduce state revenue and create potential legal claims against the company itself. This study aims to explore the internal elements of firms that influence tax avoidance behaviour, with an emphasis on firm size, capital intensity, sales growth, and earnings management. The methodology employed in this research is a quantitative approach, using purposive sampling to select the companies serving as samples, and multiple linear regr...
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THE ROLE OF COMMUNITY-BASED BUSINESS MODEL INNOVATION IN STRENGTHENING ECONOMIC RESILIENCE AFTER GLOBAL CRISES
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Pandemic-fueled global crises, geopolitical tensions, and supply chain halt have rendered a cry for resilient community-based economies. Traditional business models have proved to be weak, and context-sensitive and inclusive innovations are required. The purpose of this study is to investigate the ways in which community-based business model innovation contributes to economic resilience after crises through the identification of key features such as collective ownership, digital integration, div...
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