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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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STRATEGI PENYIMPANAN BAHAN BAKU UNTUK MENJAGA KUALITAS PRODUK PASTRY DI THE ALANA HOTEL & CONVENTION CENTER SOLO
Ari Indriastuti, Wahyu
; Ari Indriastuti, Wahyu
; Sari, Tiara Puspita
; Sulistijo, Surjo
; Anandita, Arnes
Mabha Jurnal
Vol 6
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui tentang strategi penyimpanan bahan baku pada Pastry Section di The Alana Hotel Solo. Peneliti ingin membandingkan prosedur dalam penyimpanan bahan baku dengan Standar Operasional Prosedur (SOP) yang berlaku di The Alana Hotel Solo. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penyimpanan bahan baku pastry belum memenuhi standar. Selain itu, bahan-baha...
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BERADAPTASI DENGAN PERUBAHAN PASAR DALAM STRATEGI BERSAING YANG FLEKSIBEL DAN DINAMIS
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
This research aims to identify flexible and dynamic business strategies in adapting to market changes. The research method used is qualitative descriptive with a literature study approach to understand ideas and theories relevant to the research topic. The analysis employed is descriptive analysis, which analyzes the data by describing or presenting the information without attempting to draw broad conclusion or generalization. Furthermore, Flexible and dynamic competitive strategies allow compan...
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Revitalisasi Peran Masyarakat Adat dalam Penetapan dan Pengelolaan Taman Nasional Mutis-Timau
Public Service And Governance Journal
Vol 6
, No 1
(2025)
Mutis Timau National Park is an important conservation area located in the South central Timor Regency, North Central Timor Regency and Kupang Regency, East Nusa Tenggara, which includes the customary areas of various local communities in West Timor-Indonesia. The establishment of this National Park gives a controversial impression from the indigenous people as stakeholders who have long lived, inherited, preserved and controlled the Mutis Timau area, the indigenous people feel that the consolid...
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Pengembangan Layanan Inovatif Dengan Analisis Blue Ocean Strategy di KSPPS BMT NU Sejahtera Bumiayu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The rise of digital transformation and increasing competition in the Islamic financial sector require microfinance institutions such as KSPPS BMT NU Sejahtera Bumiayu to implement innovative strategies to build competitive advantage. This study aims to analyze the development of innovative services through the Blue Ocean Strategy (BOS) framework, which focuses on value creation and the discovery of untapped market space. A descriptive qualitative method was employed, with data collected through...
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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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Proyeksi Produksi dan Konsumsi Gula Pasir di Indonesia 2022 2025 serta Implikasinya terhadap Target Swasembada Nasional
Amaliya, Arina
; Supriono, Agus
; Yanuarti, Rizky
; Aji, Joni Murti Mulyo
; Ridjal, Julian Adam
; Soejono, Djoko
; Ibanah, Indah
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
Research aims to forecast sugar production and consumption in Indonesia for 2022–2025 and analyze its implications for the national self-sufficiency target by 2025. The research method employs ARIMA (Autoregressive Integrated Moving Average) time series analysis using secondary data from BPS and the Ministry of Agriculture (1990–2021). Results indicate that sugar production in 2025 is projected to reach 2.72 million tons, while consumption will hit 8.45 million tons, resulting in a mere 32.19% s...
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PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance o...
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Uji Validitas dan Reliabilitas Kuesioner Perilaku Ergonomi Pencegahan Low Back Pain Pada Pekerja Industri Tahu
Jurnal Ilmu Kesehatan Masyarakat Berkala
Vol 7
, No 1
(2025)
Pekerja industri tahu memiliki risiko tinggi mengalami low back pain. Hal tersebut dikarenakan proses kerja melibatkan angkatan, pemindahan, dan manipulasi beban yang signifikan, yang dapat menimbulkan tekanan berlebih pada bagian bawah punggung. Postur tubuh yang tidak ergonomis, seperti membungkuk atau mengangkat beban dengan posisi yang salah, sering diperlukan dalam tugas sehari-hari, meningkatkan stres pada otot-otot punggung bawah. Penelitian bertujuan bertujuan menyiapkan kuesioner yang b...
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Optimalisasi Penerapan Standard Operating Procedure (SOP) dalam Meningkatkan Pelayanan Front Office Department di Four Star By Trans Hotel, Renon, Bali
DHARMA EKONOMI
Vol 32
, No 1
(2025)
This study was conducted at Four Star by Trans Hotel, Renon, Bali which discussed the Optimization of the implementation of standard operating procedures (SOP) in improving front office department services. The purpose of this study was to determine the implementation of Front Office SOPs at Four Star by Trans Hotel and how SOPs can improve service quality. Researchers used primary and secondary data to support this study. Data collection techniques used were observation, interviews and document...
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