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Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desi...
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Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance...
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Faktor Faktor Yang Mempengaruhi Status Gizi pada Balita Literature Review
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 4
(2024)
The nutritional status of toddlers is an important thing that every parent must know. Malnutrition during this golden age is irreversible (cannot be recovered). Malnutrition can affect a child's brain development. Malnutrition among children under five in Indonesia appears to be increasing from year to year. Malnutrition can occur due to internal and external factors that are not prevented or addressed as early as possible and have an impact on health conditions, growth and development of toddle...
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Cinta Tanah Air pada Era Digital: Peran Generasi Z dalam Mempertahankan Identitas Nasional
Muhammad Arya Pradipta
; Abdul Wafi
; Marita Marita
; Rahmadani Luthfiah
; Fariz Ikhsan
; Prawidya Raihan Syafaat
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 4
(2024)
Generation Z (born between 1997 and 2012) has been socialised in the digital age, which has informed their social interactions and cultural awareness. This study assesses the role of Generation Z in maintaining national identity in the context of globalisation, employing a Likert-scale interview methodology with university students aged 18–22 at Universitas Gadjah Mada. The results indicate that the majority of respondents exhibit a robust sense of patriotism (53.6% strongly agree) and express s...
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Rancang Bangun Aplikasi Pengolahan Data Penerimaan dan Pengeluaran Kas pada PT. Subur Sedaya Maju Prabumulih Berbasis Web
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
Pada saat ini, teknologi informasi mengalami perkembangan yang sangat cepat. Pengguna dapat mengakses data atau informasi secara cepat, efisien, dan akurat. Pengolahan data merupakan proses untuk mengumpulkan, memproses, dan mengelolah data menjadi informasi yang dapat digunakan untuk pengambilan keputusan. PT. Subur Sedaya Maju Prabumulih, sebuah perusahaan yang bergerak di bidang jasa service, sewa-menyewa, dan perawatan alat-alat berat, telah menggunakan komputer sebagai alat bantu dalam peng...
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Mengoptimalkan Proses Pembersihan Data dalam Analisis Big Data Menggunakan Pipeline Berbasis AI
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
This study aims to develop an automated pipeline for data cleaning using Pandas and Scikit-learn. The data cleaning process is often performed manually, requiring a long time and prone to errors. This study uses a quantitative experimental method with a dataset of 100,000 rows of e-commerce transaction data. The results show that the automated pipeline reduces missing values by 95.7% and outliers by 91.7%, and accelerates processing time by 35% compared to manual methods. The distribution of dat...
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Penerapan Business Model Canvas untuk Pengembangan Bisnis TemplateKuy dalam Penyediaan Template Notion dan Spreadsheet
Ramdhana, Muhammad Fathi
; Maryadi, Muhammad Rahmat
; Aji, Wahyu Mustika
; Matouq, Hassan Nasrallah
; Kuntari, Wien
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for busines...
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Analisis Sentimen Ulasan Aplikasi Shopee Menggunakan Algoritma Random Forest, Naïve Bayes, dan Support Vector Machine di Kota Semarang
Digital Business Intelligence Journal
Vol 1
, No 1
(2024)
The growth of e-commerce in Indonesia has led to the emergence of various online shopping platforms, with Shopee being one of the most popular in Semarang City. User reviews on the Shopee application serve as a valuable data source for analyzing customer satisfaction levels; however, the large volume of data requires a systematic and accurate analytical approach. This study aims to analyze user review sentiments of the Shopee application using three machine learning algorithms: Random Forest, Na...
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Analysis of Human Behavior in Pastor Cethil’s Manuscript (Philological Study)
Kawruh: Journal of Language Education, Literature and Local Culture
Vol 6
, No 2
(2024)
Behavior is an action or behavior of a person in living life. Human behavior can be researched through ancient Javanese texts. This research aims to present Pastor Cethil's text in accordance with philological studies and explain human behavior in Pastor Cethil's text. The object of research is the text in Pastor Cethil's manuscript which is written using Javanese script in the Javanese language krama. The data collection technique in this research uses several steps consisting of; inventory of...
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Analisis Yuridis Terhadap Permohonan Dispensasi Nikah
Jurnal Akta Notaris
Vol 3
, No 2
(2024)
Pernikahan di bawah umur masih menjadi fenomena yang memerlukan perhatian khusus di Indonesia. Meskipun Undang-Undang Nomor 16 Tahun 2019 menetapkan usia minimal pernikahan 19 tahun, masih terdapat permohonan dispensasi nikah yang diajukan ke pengadilan. Penelitian ini bertujuan menganalisis faktor-faktor penyebab pengajuan dispensasi nikah, pertimbangan hakim dalam memutuskan permohonan tersebut, serta akibat hukum yang ditimbulkan. Menggunakan metode penelitian yuridis normatif dengan pendekat...
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