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Brand Awareness Dan Brand Image Sebagai Variabel Mediasi Pengaruh Social Media Marketing Terhadap Purchase Intention
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 4
, No 4
(2025)
The purpose of this study is to determine the effect of social media marketing on purchase intention, to determine the effect of social media marketing on brand awareness, to determine the effect of brand awareness on purchase intention, to determine the role of brand awareness in mediating the influence to determine the effect of social media marketing on brand image, to determine the effect of brand image on purchase intention, to determine the role of brand image in mediating the influence to...
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MODEL CERDAS PENGENALAN POLA WARNA MENGGUNAKAN ARSITEKTUR BAM KONTINU BERBASIS NEURAL NETWORK
Jurnal Teknologi Informasi dan Komunikasi (TIKomSiN)
Vol 13
, No 2
(2025)
Color pattern recognition is an important field in digital image processing that has various applications, such as in object identification systems, image classification, and computer-based visual recognition. This study aims to design and implement a color pattern recognition system using Artificial Neural Networks (ANN) with the continuous Bidirectional Associative Memory (BAM) method. The continuous BAM method was chosen because of its ability to perform a bidirectional association process be...
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PENGEMBANGAN SAVORYAI: SISTEM REKOMENDASI RESEP MASAKAN BERBASIS BAHAN DAN PREFERENSI KALORI MENGGUNAKAN CONTENT-BASED FILTERING DAN OPENAI API
Jurnal Teknologi Informasi dan Komunikasi (TIKomSiN)
Vol 13
, No 2
(2025)
The high volume of leftover cooking ingredients in households often leads to food waste due to a lack of ideas or references for processing them. This research aims to develop SavoryAI, an intelligent web-based recipe recommendation system that suggests relevan Indonesian dishes based on user-inputted ingredients and calorie preferences. The system integrates Content-Based Filtering (CBF) with cosine similarity and TF-IDF weighting to match user-selected ingredients with recipes in the database....
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Perancangan Konten Sosial Media Untuk Meningkatkan Brand awareness Kamala Kopi
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
The coffee industry in Indonesia is growing rapidly and encouraging coffee shops, including MSMEs, to strengthen their branding strategies through digital media. This study aims to design and evaluate Instagram social media content to increase brand awareness of Kamala Kopi, a local coffee shop in Gunungpati, Semarang. The method used is the Multimedia Development Life Cycle (MDLC) with stages of concept, design, material collection, assembly, testing, and distribution. The content produced cons...
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Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Digital technologies have been developed very fast, and as a result, we have seen a big change in the way companies are marketing their products, especially in the case of Micro, Small, and Medium Enterprises (MSMEs). Ovie Cake, a local MSME in Semarang, is experiencing difficulties in seeking market expansion because the product photos on its social media have been fluctuating; thus, the engagement has dropped. The objective of this research is to find out the most applicable product photograph...
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EVALUASI REDESIGN WEBSITE BERBASIS FIGMA TERHADAP KEPUASAN PENGGUNA(STUDI KASUS PADA BBPMP JAWA TENGAH)
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
This study aims to evaluate the Figma-based redesign of the BBPMP Central Java website to enhance user satisfaction and visual consistency with national graphic standards. Using a qualitative descriptive approach and the Research and Development (R&D) method, the process included needs analysis, prototype design, expert validation, and user testing. Data were collected through observation, interviews, and Likert-scale questionnaires. The results show that a user-centered redesign significant...
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Perancangan Iklan Video Promosi Toploker.com Berbasis AI dengan Pendekatan MDLC
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan vid...
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Peran Teknologi Finansial dalam Meningkatkan Aksesibilitas Layanan Bank Syariah Indonesia di Era Digitalisasi: (Studi Pada BSI KCP Karang Kobar)
Galadea, Aflakha Filosofi
; Seftiani, Afifah Tri
; Pratami, Luthfi Ranawati
; Wardani, Sinta Bella Yulia Puspita Tri
; Prasetyo, Iqbal Rafly
; Sulasih, Sulasih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
Digital transformation encourages Islamic banking institutions to enhance service accessibility through the adoption of financial technology. This study aims to analyze the role of fintech in improving service accessibility at BSI KCP Karang Kobar and to understand how digitalization alters service patterns. This research employs a qualitative descriptive approach with data collected through in depth interviews, observation, and documentation. Data were analyzed using an interactive model involv...
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Persepsi dan Perilaku Nasabah Terhadap Prinsip Syariah Dalam Produk dan Layanan Bank Syariah
Dea Tri Pangestuti
; Abdillah, Dhafin Salman
; Muzagi, Intan Nuraini
; Zulkarnain, Muhammad Iskandar
; Chairani, Rachma Tatsmita
; Cahyani, Ririn Dwi
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze traders’ perceptions and behaviors toward the implementation of sharia principles in Islamic banking products and services. A descriptive qualitative approach was employed, involving traders at Parung Market selected through purposive sampling. Data were obtained through in depth interviews, observations, and documentation, then analyzed using thematic analysis through coding, categorization, and pattern identification. The findings reveal that most traders hold positi...
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PENERAPAN STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN DI ZALFA SABLON PLASTIK RAPPANG KABUPATEN SIDENRENG RAPPANG
Syukri, Muhammad Rafli
; Latif, Adam
; Rusdi, Muhammad
; B, Sofyan
; Syukri, Muhammad Rafli
; Latif, Adam
; Rusdi, Muhammad
; B, Sofyan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan pada UMKM Zalfa Sablon Plastik di Kabupaten Sidenreng Rappang. Strategi digital marketing yang ditinjau meliputi enam indikator utama: accessibility, interactivity, entertainment, credibility, irritation, dan informativeness. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, studi pustaka, dan penyebaran kuesioner kepada 51...
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