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Pengaruh Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity Smartphone iPhone
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 1
(2024)
Jurnal penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity pada pengguna smartphone iPhone di Desa Blado, Kecamatan Blado, Kabupaten Batang. Penelitian ini didasari dengan adanya penurunan penjualan smartphone iPhone di Indonesia antara tahun 2019 dan 2021. Jenis penelitian yang dilakukan ini merupakan penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pengguna smar...
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Analisis Perbandingan Klasifikasi Citra Genus Panthera dengan Pendekatan Deep learning Model MobileNet
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Wildlife conservation is increasingly becoming a top priority as several species in the Panthera genus have experienced significant declines in their populations since the 1970s, due to illegal hunting activities, loss of natural habitat, and reduced prey. Their protection is therefore of paramount importance. In today's digital age, image processing and artificial intelligence (AI) technologies have changed the way we view and protect wildlife. In this context, the approach of using MobileNet m...
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Sales Information System: A Case Study at an Indonesian Pharmaceutical Manufacturing
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
The effective design of information systems plays a crucial role in enhancing productivity and efficiency across various industries, particularly in the business sector. For numerous companies, integrating a comprehensive information system has become indispensable, effectively reducing risks such as human errors, fraud, and data inaccuracies. This study suggests developing a web-based information system specifically optimizing the sales process. The Rapid Application Development methodology has...
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Aplikasi Electronic Customer Relationship Management (E-CRM) untuk Meningkatkan Layanan Orang Tua pada Madrasah Aliyah Al-Falah
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Competition between private schools in New Student Admissions (PSB) requires the right strategy, namely implementing Electronic Customer Relationship Management (E-CRM). Madrasah Aliyah (MA) Al-Falah is currently having a problem with decreasing the number of prospective new students (CSB) during the pandemic because the CSB registration process is carried out offline, and brochures are distributed when CSB comes to school. Apart from that, there is no media for alumni to provide positive review...
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Penerapan Metode Hybrid Multi Criteria untuk Penilaian Mahasiswa Berprestasi
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Higher education is an educational institution that educates students as objects of education to be prepared for the world of work by being equipped with theoretical and practical skills. With increasingly tough demands and intense competition in finding work, it is necessary to assess students regarding the academic and non-academic activities they participated in and pursued while still in college. With the rapid movement of information technology, an assessment of student achievement can be i...
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Implementasi Steganografi Metode Least Significant Bit (LSB) untuk Menyembunyikan File Pesan dalam Gambar
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Ease of image manipulation is not something difficult. Images become a more effective communication medium for society. The development of software for image manipulation, increasing crime such as phishing and bullying in cyberspace. The Least Significant Bit method is a steganography method that can be used to encrypt or hide messages in images. Hiding information in various media files such as images is done to maintain the confidentiality of the messages sent. This research implements the Lea...
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Analisis Asosiasi Data Penjualan Produk Mega Baja Cipondoh Kota Tangerang Menggunakan Algoritma Fp-Growth
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Mega Baja Cipondoh, a construction material store in Tangerang, is experiencing suboptimal sales and revenue decline. This research addresses the issue through Fp-Growth algorithm application in sales data analysis using RapidMiner. With a minimum Support of 0.002, minimum Confidence of 0.8, and lift value of 1, six significant association rules are identified. For instance, 10.4% of transactions involve purchasing both Hollo Galvanis and Pipa Galvanis. Customers buying Hollo Galvanis have a 9.6...
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Analisis Keadaan Stunting pada Kelompok Balita di Kecamatan Tukdana dengan Pendekatan Decision Trees
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
The impact of stunting on babies is an important parameter for assessing the health and welfare of children in an area. Stunting, often triggered by demographic and health factors, has serious implications for children's physical and cognitive growth. This research aims to understand the impact of demographic and health factors on stunting in children in Tukdana District, Indramayu Regency. Through data analysis, factors such as maternal age, access to clean water, sanitation facilities, and bab...
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Analisis Clustering Data Anak Balita di Posyandu Kampung Sukarame Menggunakan Algoritma K-Means
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Nutrition has a very important role in maintaining the health of the human body, especially in children and toddlers. The current level of health of toddlers and children is still a challenge in every region. Balance in nutritional consumption has a significant impact on children's growth and development phases, increasing their learning capacity, and making a positive contribution to their future. Currently, the problem at the Mulus Rahayu posyandu Kp. Sukarame, Cileunyi Kulon Village, Bandung...
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Implementasi Algoritma Regresi Linear Berganda untuk Memprediksi Biaya Asuransi Kesehatan
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Technological developments such as telemedicine and big data analysis have had a significant impact on the health insurance industry. It is very difficult to make wise decisions if customers do not understand the cost of insurance. Age, gender, medical history, region, smoking, and body mass index (BMI) are a number of variables used to determine the variables that contribute to health insurance costs. Multiple linear regression was used to identify variables that contribute to predicting relati...
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