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Pengaruh Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity Smartphone iPhone
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 1
(2024)
Jurnal penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity pada pengguna smartphone iPhone di Desa Blado, Kecamatan Blado, Kabupaten Batang. Penelitian ini didasari dengan adanya penurunan penjualan smartphone iPhone di Indonesia antara tahun 2019 dan 2021. Jenis penelitian yang dilakukan ini merupakan penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pengguna smar...
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Analisis Perbandingan Klasifikasi Citra Genus Panthera dengan Pendekatan Deep learning Model MobileNet
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Wildlife conservation is increasingly becoming a top priority as several species in the Panthera genus have experienced significant declines in their populations since the 1970s, due to illegal hunting activities, loss of natural habitat, and reduced prey. Their protection is therefore of paramount importance. In today's digital age, image processing and artificial intelligence (AI) technologies have changed the way we view and protect wildlife. In this context, the approach of using MobileNet m...
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Penentuan Tingkat Kesehatan Komunitas Mangrove Secara Otomatis Menggunakan Otsu Thresholding
Sarimuddin, Sarimuddin
; Muchtar, Mutmainnah
; Pasrun, Yuwanda Purnamasari
; Hasidu, Laode Abdul Fajar
; Riska, Riska
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Mangrove forests are one type of forest that grows in tropical and subtropical regions and plays a crucial role in maintaining ecosystem balance. One way to assess the health of mangrove communities is through regular monitoring and evaluation using modern technology such as digital image processing. The percentage of mangrove canopy cover can serve as a key indicator in evaluating the health and population density of mangrove communities. This study aims to implement the Otsu thresholding metho...
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Penerapan Metode Dbscan untuk Identifikasi Kluster Gempa Bumi di Daerah Yogyakarta
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Earthquakes are one of the natural disasters that frequently occur in Indonesia, including the Yogyakarta region. A profound understanding of earthquake patterns and characteristics in this area is crucial for risk mitigation efforts and disaster preparedness. Clustering methods, such as Density-Based Spatial Clustering of Applications with Noise (DBSCAN), can provide an effective approach to identifying earthquake clusters with high density in the Yogyakarta region. This research used the DBSCA...
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Sales Information System: A Case Study at an Indonesian Pharmaceutical Manufacturing
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
The effective design of information systems plays a crucial role in enhancing productivity and efficiency across various industries, particularly in the business sector. For numerous companies, integrating a comprehensive information system has become indispensable, effectively reducing risks such as human errors, fraud, and data inaccuracies. This study suggests developing a web-based information system specifically optimizing the sales process. The Rapid Application Development methodology has...
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Aplikasi Electronic Customer Relationship Management (E-CRM) untuk Meningkatkan Layanan Orang Tua pada Madrasah Aliyah Al-Falah
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Competition between private schools in New Student Admissions (PSB) requires the right strategy, namely implementing Electronic Customer Relationship Management (E-CRM). Madrasah Aliyah (MA) Al-Falah is currently having a problem with decreasing the number of prospective new students (CSB) during the pandemic because the CSB registration process is carried out offline, and brochures are distributed when CSB comes to school. Apart from that, there is no media for alumni to provide positive review...
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Penerapan K-means Clustering untuk Pengukuran Kinerja Programmer di Software House
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Performance evaluation of programmers plays a crucial role in maintaining efficiency within a software development company. This study proposes the implementation of K-means clustering as a method to measure and categorize programmer performance based on several criteria. The proposed approach involves assessing code quality, productivity, technical skills, team collaboration, and problem-solving abilities. By applying the K-means clustering method, programmers can be grouped into different perf...
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Sebuah Penerapan Metode Naïve Bayes dalam Klasifikasi Masyarakat Miskin pada Desa Tanjungsari
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
The main problem in efforts to reduce poverty today is related to the fact that economic growth is not spread evenly. The research will carry out classification based on data on poor residents obtained from Tanjungsari Village, Kajen District using data mining techniques. The attributes that will be used in classifying residents are Education, Occupation, Income, Dependents, Electricity Power, Home Ownership Status. The method that will be used is the Naïve Bayes Classifier method, which is one...
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Pengembangan Sistem Informasi Geografis Masjid di Kelurahan Telanaipura, Kelurahan Legok dan Kelurahan Murni Berbasis Website
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Technology, especially Geographic Information System (GIS) technology, can make it easier and faster for users to check data through online mapping as a whole. GIS will display the places on the earth's surface, one of which is the location of the mosque. Due to the large number of mosques in Jambi Province and the lack of accurate and comprehensive mosque information, it is still difficult for the Indonesian Mosque Council (DMI) to find and supervise all mosque activities. Therefore, researcher...
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Penerapan Metode Hybrid Multi Criteria untuk Penilaian Mahasiswa Berprestasi
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 1
(2024)
Higher education is an educational institution that educates students as objects of education to be prepared for the world of work by being equipped with theoretical and practical skills. With increasingly tough demands and intense competition in finding work, it is necessary to assess students regarding the academic and non-academic activities they participated in and pursued while still in college. With the rapid movement of information technology, an assessment of student achievement can be i...
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