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13 January 2016
PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
The purpose of this study was to analyze the significance of the effect of price, quality of service and location on consumer purchasing decisions in Dealer Panggung Motor Yamaha Nusukan. To analyze the most dominant variable influence on the Dealer Panggung Motor Yamaha Nusukan. In conclusion, that there is a significant influence price, quality of service and location on consumer purchasing decisions in Dealer Panggung Motor Yamaha Nusukan. Quality of care is the most dominant variable influence on consumer purchase decisions in Dealer Panggung Motor Yamaha Nusukan. Keywords: Price, Quality Service, Location And Consumer Purchasing Decisions.
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Tanggal Publikasi
13 January 2016
Volume / Nomor / Tahun
Volume 15, Nomor 3, Tahun 2016
đ HOW TO CITE
Lamidi, Haja Avetoe &, "PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN," Jurnal Ekonomi dan Kewirausahaan, vol. 15, no. 3, Jan. 2016.
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