đ
21 October 2018
DOI: 10.36694/jimat.v4i1.54
PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
đ Abstract
The purpose of this study is to test whether the source credibility affectsbuying intention. The influence that endorser credibility dimensions (i.e.attractiveness, trustworthiness and expertise) have on purchase intentions of100 young consumers has been examined. The results showed that all of thethree credibility dimensions have a positive relationship with purchaseintention.
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Tanggal Publikasi
21 October 2018
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2018
đ HOW TO CITE
Jatmiko, Robby, "PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 4, no. 1, Oct. 2018.
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