📅 17 October 2025
DOI: 10.51903/kompak.v18i2.3028
Analisis Penerapan Produk Digital, Brand Awareness, dan Kualitas Layanan terhadap Persepsi Kinerja Cabang Bank X di Semarang
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Universitas Sains dan Teknologi Komputer
📄 Abstract
This study aims to analyse the influence of digital products, brand awareness, and service quality on perceived branch performance in a financial institution in Indonesia. The research is motivated by the accelerating digital transformation in the country’s banking industry, which requires conventional financial institutions to innovate to remain competitive amid the growth of fintech and digital banks. The main problem addressed is how these three variables simultaneously and partially affect perceived branch performance. A quantitative approach was employed using survey techniques and questionnaires distributed to customers. Multiple linear regression analysis was used to process the data. The results reveal that digital products, brand awareness, and service quality significantly influence perceived branch performance, both individually and collectively. The coefficient of determination (R²) is 0.652, indicating that the three variables can explain 65.2% of the variance in perceived branch performance. These findings highlight the importance of integrating digital innovation, strong brand presence, and excellent service in improving competitiveness and branch performance in the digital era. The study contributes practical implications for financial institutions in formulating strategic improvements to maintain relevance and competitiveness amid digital disruption.
🔖 Keywords
#Accounting Information System; Cloud Computing; MSMEs; Financial Reporting; Digital Transformation
ℹ️ Informasi Publikasi
Tanggal Publikasi
17 October 2025
Volume / Nomor / Tahun
Volume 18, Nomor 2, Tahun 2025
📝 HOW TO CITE
Metta, Wimala Marsela; Susilo, Bambang Widjanarko ; Sulartopo, Sulartopo; Febryantahanuji, Febryantahanuji; Kholifah, Siti, "Analisis Penerapan Produk Digital, Brand Awareness, dan Kualitas Layanan terhadap Persepsi Kinerja Cabang Bank X di Semarang," KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi, vol. 18, no. 2, Oct. 2025.
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