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10 May 2013
DOI: 10.36694/jimat.v4i1.48
PENCIPTAAN KEUNGGULAN BERSAING PERUSAHAAN MELALUI PENINGKATAN PERILAKU PELAYANAN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
đ Abstract
The purpose of this research is to investigate and analyze the factors thataffect the competitive advantage through service behavior. The method usedis the method of survey data obtained directly through questionnaires.Sampling using sensus sampling methods and methods of analysis used inthis research was the path analysis. Based on the research results revealedthat organizational communication, and service culture have effect on servicebehavior. And variable service behavior have effect of the firm competitiveadvantage.
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Tanggal Publikasi
10 May 2013
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2013
đ HOW TO CITE
Hendriyanto, Asepta, "PENCIPTAAN KEUNGGULAN BERSAING PERUSAHAAN MELALUI PENINGKATAN PERILAKU PELAYANAN," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 4, no. 1, May. 2013.
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