đź“… 10 May 2013
DOI: 10.36694/jimat.v4i1.47
ANALISIS FAKTOR YANG MEMPENGARUHI KEINGINAN KONSUMEN BERBELANJA ONLINE MELALUI KEPERCAYAAN KONSUMEN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
đź“„ Abstract
Consumer’s perception of online shopping risk, convenience andusefulness distinctly affects consumer’s trust as well as consumer’sacceptance behavior of online shopping.Therefore, this paper puts forward a consumer’s trust antecedentsmodel based on TAM to explain online shoppers` behavior, in whichconsumer’s trust plays a core role. The result shows that consumer’s onlineshopping intention is decided by trust, perceived usefulness and perceivedrisk of online shopping, and consumer’s trust depends on consumer’sperceived risk, perceived ease of use and perceived usefulness of B2C E-commerce.
ℹ️ Informasi Publikasi
Tanggal Publikasi
10 May 2013
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2013
đź“ť HOW TO CITE
Prasetya, Adhitya Yoga, "ANALISIS FAKTOR YANG MEMPENGARUHI KEINGINAN KONSUMEN BERBELANJA ONLINE MELALUI KEPERCAYAAN KONSUMEN," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 4, no. 1, May. 2013.
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