ANALYSIS OF THE PERFORMANCE OF SEA TRANSPORTATION SERVICES ON PASSENGERS AND VEHICLES ON THE QUALITY OF SERVICE AT PT. DHARMA OF THE MAIN OCEAN: ANALYSIS OF THE PERFORMANCE OF SEA TRANSPORTATION SERVICES ON PASSENGERS AND VEHICLES ON THE QUALITY OF SERVICE AT PT. DHARMA OF THE MAIN OCEAN

The purpose of this study is to analyze and prove the performance of sea transportation services in passenger, the performance of sea transportation services in vehicles, and the quality of service in PT. Dharma Lautan Utama. The sample determination used a quantitative research method with a population of 2,614 people, so that the number of passengers obtained was 245 people from passengers at PT. Dharma Lautan Utama. Data collection techniques are carried out by observation, questionnaire, and literature study. The results of this study show that: (1) the performance of sea transportation services has a positive and significant effect on the quality of service at PT. Dharma Lautan Utama (Y). This is evidenced by the results of statistical hypothesis testing on the performance variables of sea transportation services, which show a t-value of 9.709 > 1.970 and a significance level of 0.000 < 0.05, indicating that H0 is rejected and Ha is accepted. (2) Passenger has a positive and significant effect on the Quality of Service at PT. Dharma Lautan Utama (Y). This is evidenced by the results of statistical hypothesis testing on the variable of the process of debralation/embarking ship passengers, showing a calculated t-value of 4.465 > 1.970 and a significance level of 0.000 < 0.05, meaning that H0 is rejected and Ha is accepted. (3) The performance of sea transportation services and passengers has a joint effect on the quality of service at PT. Dharma Lautan Utama is supported by the test results, which yield a calculated F value of 65.936 with a significance level of 0.000, as the significance value is less than 0.05.