📅 25 November 2025
DOI: 10.31942/ijmbs.v4i2.14506
From Scroll to Checkout: The Forces Shaping Youth Online Shopping in Malaysia
International Journal of Management, Business and Social Sciences
Universitas Wahid Hasyim
📄 Abstract
Online shopping has become an integral part of modern consumer behaviour, underscoring the need for the retail players to understand the factors driving its acceptance among youth. This study investigates on how perceived usefulness, perceived ease of use, and trust influence youths’ behavioural acceptance of online shopping. Data were collected from 384 respondents by using purposive sampling through an online questionnaire and analysed with SPSS, employing descriptive statistics, reliability and validity assessments, and also Pearson’s correlation analysis. The results revealed that these variables have a significant positive relationship with online shopping acceptance, with trust emerging as the strongest predictor. These findings offer updated empirical insights into the behavioral patterns of young Malaysian consumers and emphasize the importance of enhancing platform usability, reliability, and credibility to foster greater engagement in online shopping.
ℹ️ Informasi Publikasi
Tanggal Publikasi
25 November 2025
Volume / Nomor / Tahun
Volume 4, Nomor 2, Tahun 2025
📝 HOW TO CITE
Hairani, Norfazlirda; Sidik, Mohamad Hazeem; Lu, Man Hong, "From Scroll to Checkout: The Forces Shaping Youth Online Shopping in Malaysia," International Journal of Management, Business and Social Sciences, vol. 4, no. 2, Nov. 2025.
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