đ
27 September 2023
DOI: 10.58192/profit.v2i4.1371
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Brand Casual Culture.Co
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Universitas Maritim AMNI
đ Abstract
The purpose of this study is to find out how the marketing strategies carried out by Casual Culture.co brands to increase sales. This type of research uses qualitative research. This study used primary data. The data collection techniques used in this study were observation, interviews and documentation.
The results of this study show that the marketing strategy carried out is to use attributes on products that include quality, design, service, price and brand. From the research on marketing strategies carried out by Casual Culture.co less optimal and less efficient, therefore the author provides advice or input to implement aggressive marketing strategies to increase sales volume so as to get maximum profits.
The results of this study show that the marketing strategy carried out is to use attributes on products that include quality, design, service, price and brand. From the research on marketing strategies carried out by Casual Culture.co less optimal and less efficient, therefore the author provides advice or input to implement aggressive marketing strategies to increase sales volume so as to get maximum profits.
đ Keywords
#Marketing; And Sales Strategy
âšī¸ Informasi Publikasi
Tanggal Publikasi
27 September 2023
Volume / Nomor / Tahun
Volume 2, Nomor 4, Tahun 2023
đ HOW TO CITE
Muhammad Fernanda Raditya Pradipa; H. Abdul Manan; Komarun Zaman, "Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Brand Casual Culture.Co," Profit: Jurnal Manajemen, Bisnis dan Akuntansi, vol. 2, no. 4, Sep. 2023.
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