PELATIHAN PENTINGNYA MEDIA SOSIAL DALAM PEMASARAN UMKM LANG LING LUNG KUDUS

Micro, Small, and Medium Enterprises (MSMEs) play a very important role in the Indonesian economic framework, significantly contributing to employment and economic stability. Many MSMEs are still not ready to use social media effectively for marketing. MSME Lang Ling Lung in Kudus is trying to use social media to increase its presence in the market and encourage increased sales. The training pioneered by the Community Service Team of Muria Kudus University aims to equip MSMEs with the digital marketing skills needed to thrive in an increasingly competitive market. The method used in the training is an interactive workshop model containing basic social media marketing materials, content strategy development, and customer interaction techniques. The expected results through this training activity that are felt by the benefits of MSMEs include the development of basic social media marketing strategies, creating interesting content or posts on social media, utilizing analytical tools to track marketing performance, and empowering participants to interact more effectively with customers.