Analisa Manajemen Strategik Bisnis Mengenai Pt Indofood Sukses Makmur Tbk

Delvian Yosuky; Ricky Ricky; TioSaniaRachmi; Felix Felix

Jurnal Ilmiah Serat Acitya

Universitas 17 Agustus 1945 (UNTAG) Semarang

📄 Abstract

PT Indofood Sukses Makmur Tbk is a company engaged in the food sector, located in Jakarta. The company was founded on August 14, 1990 under the name PT Panganjaya Intikusuma, and changed its name to Indofood Sukses Makmur on February 5, 1994. The company exports its food ingredients to Asia, Australia and Europe. This research will review the strategic management of a company, namely PT Indofood Sukses Makmur Tbk. In this study the authors used qualitative method techniques with a descriptive qualitative method approach. This study shows that PT Indofood Sukses Makmur Tbk carries out strategic management by promoting it on various platforms such as Instagram and TV shows. Then another management strategy is to continue to innovate to produce new products that can attract the attention of consumers and have added value.
 

🔖 Keywords

#PT Indofood Sukses Makmur Tbk #food #exporting #qualitative #promotion #innovation

ℹ️ Informasi Publikasi

Tanggal Publikasi

30 October 2022

Volume / Nomor / Tahun

Volume 11, Nomor 2, Tahun 2022

📝 HOW TO CITE

Delvian Yosuky; Ricky Ricky; TioSaniaRachmi; Felix Felix, "Analisa Manajemen Strategik Bisnis Mengenai Pt Indofood Sukses Makmur Tbk," Jurnal Ilmiah Serat Acitya, vol. 11, no. 2, Oct. 2022.

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